The effect of design elements in the atmosphere of Shop motivate consumer buying ى A field study on consumers in retail stores

The research aims to highlight the design elements of the climate of the store, and drew attention to the need for attention to shops climate design commensurate with the event and occasion. According to the search results that the variables in the design of the climate of the store, such as music, colors, lighting, has a positive impact on the consumer to stimulate the purchase (impulsive consumer purchase), but the design of the climate of stores in the city of Damascus are not according to accurate study of the suggestions and desires of consumers and characteristics of the consumer, and looking consumer Syrian marketing for an enjoyable experience, especially on special occasions, and this experience circulating among consumers during the event period.