This research aimed to know how we can evaluate the effectiveness of advertising
campaigns in general, then it focused on the most important models; that are used in
evaluating this effectiveness depending on consumer’s behavioral response.
The ap
plication has been applied on the advertising campaign about the energy label
in the Syrian television. The questionnaire was designed according to AIDA model; that is
used in evaluating advertising effectiveness, and The survey has been done toward the
consumers responses; by using a random sample consisted of 387 consumer in lattakia city.
The research results were:
1- the advertising campaign achieved the effectiveness in attracting consumer’s
attention to it, and in triggering consumer’s interest to its subject.
2- the advertising campaign did not achieve the effectiveness in creating consumer’s
desire to buy, and in leading consumer toward action for actual buying ( or thinking to buy
in the future ) the electrical appliances according to energy label standard.
The research suggested a number of recommendations, that if they are applied, they
may be helping in improve the effectiveness of advertising campaigns in the future about
energy label subject, or about the similar subjects.
with advancing stages of oil production, the produced water ratio is
gradually increased, which provides favorable conditions for the
formation of oil emulsions.
This study was conducted at the General Commission Of Scientific
Agricultural Research (GCSAR) for tow consecutive years, 2000-2001, to
estimate the heterosis of some sorghum hybrids utilizing cytoplasmic male
sterility technique, and to determine
the behavior of the parents used in
hybridization concerning their relation to the cytoplasmic male sterility.
Hybrids were planted in a randomized complete block design, including 43
hybrids in tow replications.
The results showed variation among parents characters, because they were
selected from different environments and also differ in genetic components.
positive heterosis was recorded form crosses involved foreign parents with
local ones, or foreign hybridized with foreign. positive heterotic values for
earliness and productivity were obtained .
The genetic constitution of the male parent was assessed as R-line (restoring
of the A-line), and B-line (maintainer of the A-line).
The Actual measurment of melt viscosity at a large number of
temperatures and shear rates is frequently a tedious and time
consuming task. The experimental validity for superimposing Log.
shear stress - Log shear rate curves at different temperatures along
the Log shear rate axis has been established for polycarbonate.
