This research deals the concept of customer's trust on the website.
Through the link at the initiative client and its contribution to
improving the marketing data- base. in order to ensure the flow of
a modern and fast data and information from va
rious sources, and
makes the customer's trust in website a strategic goal ensures to
organization the existence of data-bases constantly updated and
valid to take a decisions more effective and rational, and the
building of acts marketing more effective and memorable. The
study concluded a series of important results are as follows:
The existence of a statistically significant relationship between the
customer's trust with website and the degree of contribution of the customer to improve the marketing data-bases.
the independent variables consisting of the customer's trust with
website (a sense of security in electronic transactions, privacy on
the Website, Website design) combined 95% of the variance of the dependent variable on the customer's contribution to improve the marketing data-bases.
