This study aims to ascertain the level of application-oriented market dimensions of
the three (customer orientation, competitors orientation, and Internal Functional
Orientation), and identify the impact of this application on the competitiveness o
f
organizations in Lattakia and developments on the ISO, in addition to measuring the level
of a culture oriented to the market in mentioned organizations, and This study is important
mainly from the fact that the study environment, and a sample study new to the
application-oriented market in industrial organizations, as is the trend in the market of
modern management techniques applied in many industry organizations successful in
today's business world, which is characterized by changes rapidly, and intense competition
in the market, The study found that industrial organizations included in the research
community applied to go the market with a high degree, and that this application affect its
competitiveness, and organizational culture necessary to go in the market place and by
acceptable, The study recommended the need for follow-up to companies to studies
dealing with the concept of market orientation and how to apply and benefits in order to be
able to compete in domestic and global market.
