The
aim of
this research is to show the role of strategic analysis in crisis management in
one of the Syrian industrial organizations, which is
the general
corporate of
tobacco
-
coastal region
branch)
The research reli
ed the analysis descriptive approach as a general method, the data was
collected by way of questionnaire and personal interview
The most important results of the research
have been
represented as follows
:
There is an important role of applying the strategic analysis process in crisis management,
the largest role was the process of strategic analysis of the external environment
The
most important
recommendations
the following:
The general corporate of tobacco must persevere its way in analyzing the environment, because of its positive role in crisis management and strive to improve this process, and that the most important thing you must do is the following:
adopting the scenario method in analyzing
analyzing its organizational culture
provision developed information systems that help its process in strategic analysis
