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The studies of the Higgs boson couplings based on the recent and upcoming LHC data open up a new window on physics beyond the Standard Model. In this paper, we propose a statistical guide to the consistent treatment of the theoretical uncertainties entering the Higgs rate fits. Both the Bayesian and frequentist approaches are systematically analysed in a unified formalism. We present analytical expressions for the marginal likelihoods, useful to implement simultaneously the experimental and theoretical uncertainties. We review the various origins of the theoretical errors (QCD, EFT, PDF, production mode contamination...). All these individual uncertainties are thoroughly combined with the help of moment-based considerations. The theoretical correlations among Higgs detection channels appear to affect the location and size of the best-fit regions in the space of Higgs couplings. We discuss the recurrent question of the shape of the prior distributions for the individual theoretical errors and find that a nearly Gaussian prior arises from the error combinations. We also develop the bias approach, which is an alternative to marginalisation providing more conservative results. The statistical framework to apply the bias principle is introduced and two realisations of the bias are proposed. Finally, depending on the statistical treatment, the Standard Model prediction for the Higgs signal strengths is found to lie within either the $68%$ or $95%$ confidence level region obtained from the latest analyses of the $7$ and $8$ TeV LHC datasets.
We show how to account for correlations between theoretical uncertainties incorporated in parton distribution function (PDF) fits, and the theoretical uncertainties in the predictions made using these PDFs. We demonstrate by explicit calculations, bo
There is now a rapidly growing body of experimental data relevant to the question of whether the standard model CKM quark mixing matrix is a correct description of CP-violation as well as of non--CP-violating flavor decay processes. In the detailed c
We develop a technique to present Higgs coupling measurements, which decouple the poorly defined theoretical uncertainties associated to inclusive and exclusive cross section predictions. The technique simplifies the combination of multiple measureme
We examine the exclusion limits set by the CDF and D0 experiments on the Standard Model Higgs boson mass from their searches at the Tevatron in the light of large theoretical uncertainties on the signal and background cross sections. We show that whe
The remaining theoretical uncertainties from unknown higher-order corrections in the prediction for the light Higgs-boson mass of the MSSM are estimated. The uncertainties associated with three different approaches that are implemented in the publicl