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Register a new userThe role of promotion agencies "EPAs "in the development of national exports" Analysis of the experience of MATRADE - National Agency for promotion of the Malaysian exports - and possibility to benefit from the experience in Syria"
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Tishreen University مقالة
Publication date
2011
fields
Economy
and research's language is
العربية
Created by
امانة التحرير مجلة جامعة تشرين
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This paper examines the role of national exports promotion agencies in exporters support to help them understanding and finding markets for their products by providing them with all information concerning the nature of foreign markets, trade opportunities, participation in exhibitions, training opportunities and other tools that help to promote national exports in global markets. Where interest in export activity alone is not enough, methods for the development of exports must be escorted by this activity in order to ensure achievement of export objectives, and one of these methods are agencies existence to promote national exports. And therefore we chose this study in a modest attempt to shed light on the role of these agencies, objectives and tasks assigned to it, as well as to analyze the experience of MATRADE national agency to promote Malaysian exports and its nature of work and services provided in order to raise the level of Malaysian exports and increase the ability of exports to face competition in foreign markets.
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Research summary
يتناول البحث دور وكالات ترويج الصادرات الوطنية في دعم المصدرين لمساعدتهم على فهم الأسواق الخارجية وإيجادها، من خلال تزويدهم بالمعلومات المتعلقة بطبيعة الأسواق، الفرص التجارية، المشاركة في المعارض، وتقديم فرص التدريب. يركز البحث على تحليل تجربة الوكالة الوطنية الماليزية لترويج الصادرات (MATRADE) وكيفية استفادة سوريا من هذه التجربة. يبرز البحث أهمية وكالات ترويج الصادرات في تحقيق النمو الاقتصادي من خلال زيادة الصادرات الوطنية، ويقدم توصيات لتطبيق التجربة الماليزية في سوريا. تشمل التوصيات إنشاء مكاتب تجارية خارجية، تطوير هيكل تنظيمي فعال، إنشاء مركز معلومات شامل، وزيادة البعثات التسويقية الخارجية.
Critical review
دراسة نقدية: على الرغم من أن البحث يقدم تحليلاً شاملاً لدور وكالات ترويج الصادرات وتجربة ماليزيا، إلا أنه يفتقر إلى تحليل معمق للتحديات التي قد تواجه تطبيق هذه التجربة في سوريا. كما أن البحث لم يتناول بشكل كافٍ الفروقات الاقتصادية والسياسية بين ماليزيا وسوريا والتي قد تؤثر على نجاح تطبيق نفس الاستراتيجيات. كان من الأفضل تضمين دراسات حالة من دول أخرى ذات ظروف مشابهة لسوريا لتقديم رؤية أكثر شمولية.
Questions related to the research
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ما هو الدور الأساسي لوكالات ترويج الصادرات الوطنية؟
الدور الأساسي لوكالات ترويج الصادرات الوطنية هو دعم المصدرين من خلال تزويدهم بالمعلومات المتعلقة بالأسواق الخارجية، الفرص التجارية، المشاركة في المعارض، وتقديم فرص التدريب لتعزيز قدرتهم على التصدير.
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ما هي التجربة التي تم تحليلها في البحث؟
تم تحليل تجربة الوكالة الوطنية الماليزية لترويج الصادرات (MATRADE) وكيفية استفادة سوريا من هذه التجربة.
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ما هي التوصيات التي قدمها البحث لتطبيق التجربة الماليزية في سوريا؟
التوصيات تشمل إنشاء مكاتب تجارية خارجية، تطوير هيكل تنظيمي فعال، إنشاء مركز معلومات شامل، وزيادة البعثات التسويقية الخارجية.
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ما هي الفروقات التي لم يتناولها البحث بين ماليزيا وسوريا؟
البحث لم يتناول بشكل كافٍ الفروقات الاقتصادية والسياسية بين ماليزيا وسوريا والتي قد تؤثر على نجاح تطبيق نفس الاستراتيجيات.
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