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مخطط الجمهور من منظور المترجم
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سلمى حداد( باحث )
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يؤكد هذا البحث الذي بين أيدينا أن الثقافات المختلفة تتميز بأعراف مختلفة تفرضها نوعيات النصوص. و تتضمن هذه الأعراف تلك الضوابط التي يفرزها مخطط الجمهور. و يدرس هذا البحث تهنئات الزواج التي تظهر في الصحف السورية، و إعلانات الزواج و تهنئات الزواج التي تظهر في الصحف البريطانية و ذلك من منظور المخاطب الأحادي/الثنائي. كما يتحقق من عمل اللغة الأحادي/الثنائي، و الأدوار التي يؤديها المشاركون بشكل ثابت/تعاقبي، فضلاً عن الجمهور الخاص/العام.
This paper maintains that different cultures have different generic conventions, including those related to audience design. It examines the Syrian newspaper marriage congratulation (SNMC), the British newspaper marriage announcement (BNMA), the British newspaper marriage congratulation/announcement (BNMC/A), and the British newspaper marriage congratulation (BNMC) from a monoaddressee/ twin-addressee perspective. It also investigates monofunction/ twin-function language, the roles played constantly/in rotation by the participants, and the general/special audience.
References used
Al-Mahadin, S. (1995). The Notion of Audience as a Contextual Determiner of Variation in Texts: an English/Arabic Discourse Perspective. Unpublished Ph.D. thesis. Heriot-Watt University
Bell, A. (1984). “Language Style as Audience Design”. Language in Society 13, PP. 145-204
Blanchard, K & C. Root (1997). Ready to Write More. From Paragraph to Essay. New York: Longman
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