The impact of television advertising on the purchasing behavior of Syrian consumer "A Survey of electronic products for consumer in the province of Homs"

This research aims to identify the relative importance of television advertising without other types of advertising, and that’s for the Syrian consumers of electronic products in Homs. Besides how it affects their purchasing behavior by identifying the role of television advertising of acceptable quality to Syrian consumers in restricting their awareness of the advertised goods, then leading to be paid attention. This research had included three independent variables that include awareness, interest, and the ads quality. A study of the affect of these variables had been made on the dependent variable which is the purchasing behavior of the Syrian consumer. After data analysis through statistical analysis program SPSS.