This study aimed to analyze the role of a statement and marketing information
systems in the production of efficient and effective marketing information necessary to
meet the administrative needs of the rationalization of administrative decisions i
n
agricultural facilities in the Syrian coast.
To achieve the objectives of the study and answer its questions, we relied on data
relevant to the literature and previous relevant studies related to the collection, and the
operational framework we have adopted in the preparation of a questionnaire designed for
this purpose, and the researcher to conduct the necessary analysis and test hypotheses, and
arrive at a set of findings and recommendations:
The existence of some aspects of the decline in the development of effective
evidence to identify ways to prove and information processing, which requires
management attention to providing the necessary ingredients for the operation of the
marketing information system efficiently and effectively.
Low effective use of marketing information systems in the planning and translate
the goals and policy-making facilities, which calls for the need for attention to providing
the necessary planning and control of information and decision-making governance.
decline in conducting the necessary analysis of the components of the surrounding
environment, which affects the quality of decisions taken, and it requires attention to
factors surrounding the facility in the preparation and development of marketing
information systems, so as to ensure the efficiency and effectiveness of these systems.
The study showed that there is limited attention by agricultural enterprises for the
construction of marketing information systems.
