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In real-world applications of influence maximization (IM), the network structure is often unknown. In this case, we may identify the most influential seed nodes by exploring only a part of the underlying network given a small budget for node queries. Motivated by the fact that collecting node metadata is more cost-effective than investigating the relationship between nodes via queried nodes, we develop IM-META, an end-to-end solution to IM in networks with unknown topology by retrieving information from both queries and node metadata. However, using such metadata to aid the IM process is not without risk due to the noisy nature of metadata and uncertainties in connectivity inference. To tackle these challenges, we formulate an IM problem that aims to find two sets, i.e., seed nodes and queried nodes. We propose an effective method that iteratively performs three steps: 1) we learn the relationship between collected metadata and edges via a Siamese neural network model, 2) we select a number of inferred influential edges to construct a reinforced graph used for discovering an optimal seed set, and 3) we identify the next node to query by maximizing the inferred influence spread using a topology-aware ranking strategy. By querying only 5% of nodes, IM-META reaches 93% of the upper bound performance.
We study the online influence maximization (OIM) problem in social networks, where in multiple rounds the learner repeatedly chooses seed nodes to generate cascades, observes the cascade feedback, and gradually learns the best seeds that generate the
Influence Maximization (IM) aims to maximize the number of people that become aware of a product by finding the `best set of `seed users to initiate the product advertisement. Unlike prior arts on static social networks containing fixed number of use
Influence maximization (IM) aims at maximizing the spread of influence by offering discounts to influential users (called seeding). In many applications, due to users privacy concern, overwhelming network scale etc., it is hard to target any user in
Influence maximization problem attempts to find a small subset of nodes that makes the expected influence spread maximized, which has been researched intensively before. They all assumed that each user in the seed set we select is activated successfu
Social networks have been popular platforms for information propagation. An important use case is viral marketing: given a promotion budget, an advertiser can choose some influential users as the seed set and provide them free or discounted sample pr