اشترك بالحزمة الذهبية واحصل على وصول غير محدود شمرا أكاديميا
تسجيل مستخدم جديدPrivileged Features Distillation at Taobao Recommendations
192
0
0.0
(
0
)
اسأل ChatGPT حول البحث
ﻻ يوجد ملخص باللغة العربية
Features play an important role in the prediction tasks of e-commerce recommendations. To guarantee the consistency of off-line training and on-line serving, we usually utilize the same features that are both available. However, the consistency in turn neglects some discriminative features. For example, when estimating the conversion rate (CVR), i.e., the probability that a user would purchase the item if she clicked it, features like dwell time on the item detailed page are informative. However, CVR prediction should be conducted for on-line ranking before the click happens. Thus we cannot get such post-event features during serving. We define the features that are discriminative but only available during training as the privileged features. Inspired by the distillation techniques which bridge the gap between training and inference, in this work, we propose privileged features distillation (PFD). We train two models, i.e., a student model that is the same as the original one and a teacher model that additionally utilizes the privileged features. Knowledge distilled from the more accurate teacher is transferred to the student to improve its accuracy. During serving, only the student part is extracted and it relies on no privileged features. We conduct experiments on two fundamental prediction tasks at Taobao recommendations, i.e., click-through rate (CTR) at coarse-grained ranking and CVR at fine-grained ranking. By distilling the interacted features that are prohibited during serving for CTR and the post-event features for CVR, we achieve significant improvements over their strong baselines. During the on-line A/B tests, the click metric is improved by +5.0% in the CTR task. And the conversion metric is improved by +2.3% in the CVR task. Besides, by addressing several issues of training PFD, we obtain comparable training speed as the baselines without any distillation.
قيم البحث
اقرأ أيضاً
The cold start problem in recommender systems is a long-standing challenge, which requires recommending to new users (items) based on attributes without any historical interaction records. In these recommendation systems, warm users (items) have priv
ileged collaborative signals of interaction records compared to cold start users (items), and these Collaborative Filtering (CF) signals are shown to have competing performance for recommendation. Many researchers proposed to learn the correlation between collaborative signal embedding space and the attribute embedding space to improve the cold start recommendation, in which user and item categorical attributes are available in many online platforms. However, the cold start recommendation is still limited by two embedding spaces modeling and simple assumptions of space transformation. As user-item interaction behaviors and user (item) attributes naturally form a heterogeneous graph structure, in this paper, we propose a privileged graph distillation model~(PGD). The teacher model is composed of a heterogeneous graph structure for warm users and items with privileged CF links. The student model is composed of an entity-attribute graph without CF links. Specifically, the teacher model can learn better embeddings of each entity by injecting complex higher-order relationships from the constructed heterogeneous graph. The student model can learn the distilled output with privileged CF embeddings from the teacher embeddings. Our proposed model is generally applicable to different cold start scenarios with new user, new item, or new user-new item. Finally, extensive experimental results on the real-world datasets clearly show the effectiveness of our proposed model on different types of cold start problems, with average $6.6%, 5.6%, $ and $17.1%$ improvement over state-of-the-art baselines on three datasets, respectively.
Recommender systems are an essential component of e-commerce marketplaces, helping consumers navigate massive amounts of inventory and find what they need or love. In this paper, we present an approach for generating personalized item recommendations
in an e-commerce marketplace by learning to embed items and users in the same vector space. In order to alleviate the considerable cold-start problem present in large marketplaces, item and user embeddings are computed using content features and multi-modal onsite user activity respectively. Data ablation is incorporated into the offline model training process to improve the robustness of the production system. In offline evaluation using a dataset collected from eBay traffic, our approach was able to improve the Recall@k metric over the Recently-Viewed-Item (RVI) method. This approach to generating personalized recommendations has been launched to serve production traffic, and the corresponding scalable engineering architecture is also presented. Initial A/B test results show that compared to the current personalized recommendation module in production, the proposed method increases the surface rate by $sim$6% to generate recommendations for 90% of listing page impressions.
We propose Style Conditioned Recommendations (SCR) and introduce style injection as a method to diversify recommendations. We use Conditional Variational Autoencoder (CVAE) architecture, where both the encoder and decoder are conditioned on a user pr
ofile learned from item content data. This allows us to apply style transfer methodologies to the task of recommendations, which we refer to as injection. To enable style injection, user profiles are learned to be interpretable such that they express users propensities for specific predefined styles. These are learned via label-propagation from a dataset of item content, with limited labeled points. To perform injection, the condition on the encoder is learned while the condition on the decoder is selected per explicit feedback. Explicit feedback can be taken either from a users response to a style or interest quiz, or from item ratings. In the absence of explicit feedback, the condition at the encoder is applied to the decoder. We show a 12% improvement on NDCG@20 over the traditional VAE based approach and an average 22% improvement on AUC across all classes for predicting user style profiles against our best performing baseline. After injecting styles we compare the user style profile to the style of the recommendations and show that injected styles have an average +133% increase in presence. Our results show that style injection is a powerful method to diversify recommendations while maintaining personal relevance. Our main contribution is an application of a semi-supervised approach that extends item labels to interpretable user profiles.
Nowadays, the product search service of e-commerce platforms has become a vital shopping channel in peoples life. The retrieval phase of products determines the search systems quality and gradually attracts researchers attention. Retrieving the most
relevant products from a large-scale corpus while preserving personalized user characteristics remains an open question. Recent approaches in this domain have mainly focused on embedding-based retrieval (EBR) systems. However, after a long period of practice on Taobao, we find that the performance of the EBR system is dramatically degraded due to its: (1) low relevance with a given query and (2) discrepancy between the training and inference phases. Therefore, we propose a novel and practical embedding-based product retrieval model, named Multi-Grained Deep Semantic Product Retrieval (MGDSPR). Specifically, we first identify the inconsistency between the training and inference stages, and then use the softmax cross-entropy loss as the training objective, which achieves better performance and faster convergence. Two efficient methods are further proposed to improve retrieval relevance, including smoothing noisy training data and generating relevance-improving hard negative samples without requiring extra knowledge and training procedures. We evaluate MGDSPR on Taobao Product Search with significant metrics gains observed in offline experiments and online A/B tests. MGDSPR has been successfully deployed to the existing multi-channel retrieval system in Taobao Search. We also introduce the online deployment scheme and share practical lessons of our retrieval system to contribute to the community.
With the recent advances in Reinforcement Learning (RL), there have been tremendous interests in employing RL for recommender systems. However, directly training and evaluating a new RL-based recommendation algorithm needs to collect users real-time
feedback in the real system, which is time and efforts consuming and could negatively impact on users experiences. Thus, it calls for a user simulator that can mimic real users behaviors where we can pre-train and evaluate new recommendation algorithms. Simulating users behaviors in a dynamic system faces immense challenges -- (i) the underlining item distribution is complex, and (ii) historical logs for each user are limited. In this paper, we develop a user simulator base on Generative Adversarial Network (GAN). To be specific, the generator captures the underlining distribution of users historical logs and generates realistic logs that can be considered as augmentations of real logs; while the discriminator not only distinguishes real and fake logs but also predicts users behaviors. The experimental results based on real-world e-commerce data demonstrate the effectiveness of the proposed simulator.
الأسئلة المقترحة
سجل دخول لتتمكن من نشر تعليقات
التعليقات
جاري جلب التعليقات
سجل دخول لتتمكن من متابعة معايير البحث التي قمت باختيارها
