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Can You Distinguish Truthful from Fake Reviews? User Analysis and Assistance Tool for Fake Review Detection

يمكنك التمييز الصادق من مراجعات وهمية؟أداة تحليل المستخدم والمساعدة لكشف مراجعة وهمية

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 Publication date 2021
and research's language is English
 Created by Shamra Editor




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Customer reviews are useful in providing an indirect, secondhand experience of a product. People often use reviews written by other customers as a guideline prior to purchasing a product. Such behavior signifies the authenticity of reviews in e-commerce platforms. However, fake reviews are increasingly becoming a hassle for both consumers and product owners. To address this issue, we propose You Only Need Gold (YONG), an essential information mining tool for detecting fake reviews and augmenting user discretion. Our experimental results show the poor human performance on fake review detection, substantially improved user capability given our tool, and the ultimate need for user reliance on the tool.



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The exponential growth of the internet and social media in the past decade gave way to the increase in dissemination of false or misleading information. Since the 2016 US presidential election, the term fake news'' became increasingly popular and thi s phenomenon has received more attention. In the past years several fact-checking agencies were created, but due to the great number of daily posts on social media, manual checking is insufficient. Currently, there is a pressing need for automatic fake news detection tools, either to assist manual fact-checkers or to operate as standalone tools. There are several projects underway on this topic, but most of them focus on English. This research-in-progress paper discusses the employment of deep learning methods, and the development of a tool, for detecting false news in Portuguese. As a first step we shall compare well-established architectures that were tested in other languages and analyse their performance on our Portuguese data. Based on the preliminary results of these classifiers, we shall choose a deep learning model or combine several deep learning models which hold promise to enhance the performance of our fake news detection system.
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