مراجعات العملاء مفيدة في توفير تجربة غير مباشرة من المنتج.غالبا ما يستخدم الناس الاستعراضات التي كتبها عملاء آخرون كمبدأ توجيهي قبل شراء منتج.هذا السلوك يدل على صحة الاستعراضات في منصات التجارة الإلكترونية.ومع ذلك، أصبحت مراجعات وهمية بشكل متزايد متاعب لكل من المستهلكين وأصحاب المنتجات.لمعالجة هذه المشكلة، نقترح عليك فقط تحتاج الذهب (يونغ)، وهي أداة تعدين معلومات أساسية للكشف عن مراجعات وهمية وتعزيز تقدير المستخدم.تظهر النتائج التجريبية لدينا الأداء البشري الفقراء على اكتشاف مراجعة وهمية، وقدرة المستخدم المحسنة بشكل كبير بالنظر إلى أدواتنا، والحاجة النهائية للحصول على اعتماد المستخدم على الأداة.
Customer reviews are useful in providing an indirect, secondhand experience of a product. People often use reviews written by other customers as a guideline prior to purchasing a product. Such behavior signifies the authenticity of reviews in e-commerce platforms. However, fake reviews are increasingly becoming a hassle for both consumers and product owners. To address this issue, we propose You Only Need Gold (YONG), an essential information mining tool for detecting fake reviews and augmenting user discretion. Our experimental results show the poor human performance on fake review detection, substantially improved user capability given our tool, and the ultimate need for user reliance on the tool.
References used
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