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Register a new userA Study of Context Dependencies in Multi-page Product Search
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Added by
Keping Bi
Publication date
2019
fields
Informatics Engineering
and research's language is
English
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In product search, users tend to browse results on multiple search result pages (SERPs) (e.g., for queries on clothing and shoes) before deciding which item to purchase. Users clicks can be considered as implicit feedback which indicates their preferences and used to re-rank subsequent SERPs. Relevance feedback (RF) techniques are usually involved to deal with such scenarios. However, these methods are designed for document retrieval, where relevance is the most important criterion. In contrast, product search engines need to retrieve items that are not only relevant but also satisfactory in terms of customers preferences. Personalization based on users purchase history has been shown to be effective in product search. However, this method captures users long-term interest, which does not always align with their short-term interest, and does not benefit customers with little or no purchase history. In this paper, we study RF techniques based on both long-term and short-term context dependencies in multi-page product search. We also propose an end-to-end context-aware embedding model which can capture both types of context. Our experimental results show that short-term context leads to much better performance compared with long-term and no context. Moreover, our proposed model is more effective than state-of-art word-based RF models.
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Product search serves as an important entry point for online shopping. In contrast to web search, the retrieved results in product search not only need to be relevant but also should satisfy customers preferences in order to elicit purchases. Previous work has shown the efficacy of purchase history in personalized product search. However, customers with little or no purchase history do not benefit from personalized product search. Furthermore, preferences extracted from a customers purchase history are usually long-term and may not always align with her short-term interests. Hence, in this paper, we leverage clicks within a query session, as implicit feedback, to represent users hidden intents, which further act as the basis for re-ranking subsequent result pages for the query. It has been studied extensively to model user preference with implicit feedback in recommendation tasks. However, there has been little research on modeling users short-term interest in product search. We study whether short-term context could help promote users ideal item in the following result pages for a query. Furthermore, we propose an end-to-end context-aware embedding model which can capture long-term and short-term context dependencies. Our experimental results on the datasets collected from the search log of a commercial product search engine show that short-term context leads to much better performance compared with long-term and no context. Our results also show that our proposed model is more effective than word-based context-aware models.
We consider the problem of semantic matching in product search: given a customer query, retrieve all semantically related products from a huge catalog of size 100 million, or more. Because of large catalog spaces and real-time latency constraints, semantic matching algorithms not only desire high recall but also need to have low latency. Conventional lexical matching approaches (e.g., Okapi-BM25) exploit inverted indices to achieve fast inference time, but fail to capture behavioral signals between queries and products. In contrast, embedding-based models learn semantic representations from customer behavior data, but the performance is often limited by shallow neural encoders due to latency constraints. Semantic product search can be viewed as an eXtreme Multi-label Classification (XMC) problem, where customer queries are input instances and products are output labels. In this paper, we aim to improve semantic product search by using tree-based XMC models where inference time complexity is logarithmic in the number of products. We consider hierarchical linear models with n-gram features for fast real-time inference. Quantitatively, our method maintains a low latency of 1.25 milliseconds per query and achieves a 65% improvement of Recall@100 (60.9% v.s. 36.8%) over a competing embedding-based DSSM model. Our model is robust to weight pruning with varying thresholds, which can flexibly meet different system requirements for online deployments. Qualitatively, our method can retrieve products that are complementary to existing product search system and add diversity to the match set.
Search conducted in a work context is an everyday activity that has been around since long before the Web was invented, yet we still seem to understand little about its general characteristics. With this paper we aim to contribute to a better understanding of this large but rather multi-faceted area of `professional search. Unlike task-based studies that aim at measuring the effectiveness of search methods, we chose to take a step back by conducting a survey among professional searchers to understand their typical search tasks. By doing so we offer complementary insights into the subject area. We asked our respondents to provide actual search tasks they have worked on, information about how these were conducted and details on how successful they eventually were. We then manually coded the collection of 56 search tasks with task characteristics and relevance criteria, and used the coded dataset for exploration purposes. Despite the relatively small scale of this study, our data provides enough evidence that professional search is indeed very different from Web search in many key respects and that this is a field that offers many avenues for future research.
With the rapid growth of e-Commerce, online product search has emerged as a popular and effective paradigm for customers to find desired products and engage in online shopping. However, there is still a big gap between the products that customers really desire to purchase and relevance of products that are suggested in response to a query from the customer. In this paper, we propose a robust way of predicting relevance scores given a search query and a product, using techniques involving machine learning, natural language processing and information retrieval. We compare conventional information retrieval models such as BM25 and Indri with deep learning models such as word2vec, sentence2vec and paragraph2vec. We share some of our insights and findings from our experiments.
Nowadays, the product search service of e-commerce platforms has become a vital shopping channel in peoples life. The retrieval phase of products determines the search systems quality and gradually attracts researchers attention. Retrieving the most relevant products from a large-scale corpus while preserving personalized user characteristics remains an open question. Recent approaches in this domain have mainly focused on embedding-based retrieval (EBR) systems. However, after a long period of practice on Taobao, we find that the performance of the EBR system is dramatically degraded due to its: (1) low relevance with a given query and (2) discrepancy between the training and inference phases. Therefore, we propose a novel and practical embedding-based product retrieval model, named Multi-Grained Deep Semantic Product Retrieval (MGDSPR). Specifically, we first identify the inconsistency between the training and inference stages, and then use the softmax cross-entropy loss as the training objective, which achieves better performance and faster convergence. Two efficient methods are further proposed to improve retrieval relevance, including smoothing noisy training data and generating relevance-improving hard negative samples without requiring extra knowledge and training procedures. We evaluate MGDSPR on Taobao Product Search with significant metrics gains observed in offline experiments and online A/B tests. MGDSPR has been successfully deployed to the existing multi-channel retrieval system in Taobao Search. We also introduce the online deployment scheme and share practical lessons of our retrieval system to contribute to the community.
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