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Register a new userLeverage Implicit Feedback for Context-aware Product Search
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Added by
Keping Bi
Publication date
2019
fields
Informatics Engineering
and research's language is
English
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Product search serves as an important entry point for online shopping. In contrast to web search, the retrieved results in product search not only need to be relevant but also should satisfy customers preferences in order to elicit purchases. Previous work has shown the efficacy of purchase history in personalized product search. However, customers with little or no purchase history do not benefit from personalized product search. Furthermore, preferences extracted from a customers purchase history are usually long-term and may not always align with her short-term interests. Hence, in this paper, we leverage clicks within a query session, as implicit feedback, to represent users hidden intents, which further act as the basis for re-ranking subsequent result pages for the query. It has been studied extensively to model user preference with implicit feedback in recommendation tasks. However, there has been little research on modeling users short-term interest in product search. We study whether short-term context could help promote users ideal item in the following result pages for a query. Furthermore, we propose an end-to-end context-aware embedding model which can capture long-term and short-term context dependencies. Our experimental results on the datasets collected from the search log of a commercial product search engine show that short-term context leads to much better performance compared with long-term and no context. Our results also show that our proposed model is more effective than word-based context-aware models.
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Intelligent assistants change the way people interact with computers and make it possible for people to search for products through conversations when they have purchase needs. During the interactions, the system could ask questions on certain aspects of the ideal products to clarify the users needs. For example, previous work proposed to ask users the exact characteristics of their ideal items before showing results. However, users may not have clear ideas about what an ideal item looks like, especially when they have not seen any item. So it is more feasible to facilitate the conversational search by showing example items and asking for feedback instead. In addition, when the users provide negative feedback for the presented items, it is easier to collect their detailed feedback on certain properties (aspect-value pairs) of the non-relevant items. By breaking down the item-level negative feedback to fine-grained feedback on aspect-value pairs, more information is available to help clarify users intents. So in this paper, we propose a conversational paradigm for product search driven by non-relevant items, based on which fine-grained feedback is collected and utilized to show better results in the next iteration. We then propose an aspect-value likelihood model to incorporate both positive and negative feedback on fine-grained aspect-value pairs of the non-relevant items. Experimental results show that our model is significantly better than state-of-the-art product search baselines without using feedback and those baselines using item-level negative feedback.
In product search, users tend to browse results on multiple search result pages (SERPs) (e.g., for queries on clothing and shoes) before deciding which item to purchase. Users clicks can be considered as implicit feedback which indicates their preferences and used to re-rank subsequent SERPs. Relevance feedback (RF) techniques are usually involved to deal with such scenarios. However, these methods are designed for document retrieval, where relevance is the most important criterion. In contrast, product search engines need to retrieve items that are not only relevant but also satisfactory in terms of customers preferences. Personalization based on users purchase history has been shown to be effective in product search. However, this method captures users long-term interest, which does not always align with their short-term interest, and does not benefit customers with little or no purchase history. In this paper, we study RF techniques based on both long-term and short-term context dependencies in multi-page product search. We also propose an end-to-end context-aware embedding model which can capture both types of context. Our experimental results show that short-term context leads to much better performance compared with long-term and no context. Moreover, our proposed model is more effective than state-of-art word-based RF models.
In this work, we propose FM-Pair, an adaptation of Factorization Machines with a pairwise loss function, making them effective for datasets with implicit feedback. The optimization model in FM-Pair is based on the BPR (Bayesian Personalized Ranking) criterion, which is a well-established pairwise optimization model. FM-Pair retains the advantages of FMs on generality, expressiveness and performance and yet it can be used for datasets with implicit feedback. We also propose how to apply FM-Pair effectively on two collaborative filtering problems, namely, context-aware recommendation and cross-domain collaborative filtering. By performing experiments on different datasets with explicit or implicit feedback we empirically show that in most of the tested datasets, FM-Pair beats state-of-the-art learning-to-rank methods such as BPR-MF (BPR with Matrix Factorization model). We also show that FM-Pair is significantly more effective for ranking, compared to the standard FMs model. Moreover, we show that FM-Pair can utilize context or cross-domain information effectively as the accuracy of recommendations would always improve with the right auxiliary features. Finally we show that FM-Pair has a linear time complexity and scales linearly by exploiting additional features.
This paper proposes implicit CF-NADE, a neural autoregressive model for collaborative filtering tasks using implicit feedback ( e.g. click, watch, browse behaviors). We first convert a users implicit feedback into a like vector and a confidence vector, and then model the probability of the like vector, weighted by the confidence vector. The training objective of implicit CF-NADE is to maximize a weighted negative log-likelihood. We test the performance of implicit CF-NADE on a dataset collected from a popular digital TV streaming service. More specifically, in the experiments, we describe how to convert watch counts into implicit relative rating, and feed into implicit CF-NADE. Then we compare the performance of implicit CF-NADE model with the popular implicit matrix factorization approach. Experimental results show that implicit CF-NADE significantly outperforms the baseline.
Grocery recommendation is an important recommendation use-case, which aims to predict which items a user might choose to buy in the future, based on their shopping history. However, existing methods only represent each user and item by single deterministic points in a low-dimensional continuous space. In addition, most of these methods are trained by maximizing the co-occurrence likelihood with a simple Skip-gram-based formulation, which limits the expressive ability of their embeddings and the resulting recommendation performance. In this paper, we propose the Variational Bayesian Context-Aware Representation (VBCAR) model for grocery recommendation, which is a novel variational Bayesian model that learns the user and item latent vectors by leveraging basket context information from past user-item interactions. We train our VBCAR model based on the Bayesian Skip-gram framework coupled with the amortized variational inference so that it can learn more expressive latent representations that integrate both the non-linearity and Bayesian behaviour. Experiments conducted on a large real-world grocery recommendation dataset show that our proposed VBCAR model can significantly outperform existing state-of-the-art grocery recommendation methods.
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