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Volta at SemEval-2021 Task 6: Towards Detecting Persuasive Texts and Images using Textual and Multimodal Ensemble

فولتا في مهمة Semeval-2021 6: نحو الكشف عن النصوص والصور المقنعة باستخدام فرقة نصية متعددة الوسائط

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 Publication date 2021
and research's language is English
 Created by Shamra Editor




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Memes are one of the most popular types of content used to spread information online. They can influence a large number of people through rhetorical and psychological techniques. The task, Detection of Persuasion Techniques in Texts and Images, is to detect these persuasive techniques in memes. It consists of three subtasks: (A) Multi-label classification using textual content, (B) Multi-label classification and span identification using textual content, and (C) Multi-label classification using visual and textual content. In this paper, we propose a transfer learning approach to fine-tune BERT-based models in different modalities. We also explore the effectiveness of ensembles of models trained in different modalities. We achieve an F1-score of 57.0, 48.2, and 52.1 in the corresponding subtasks.



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We describe SemEval-2021 task 6 on Detection of Persuasion Techniques in Texts and Images: the data, the annotation guidelines, the evaluation setup, the results, and the participating systems. The task focused on memes and had three subtasks: (i) de tecting the techniques in the text, (ii) detecting the text spans where the techniques are used, and (iii) detecting techniques in the entire meme, i.e., both in the text and in the image. It was a popular task, attracting 71 registrations, and 22 teams that eventually made an official submission on the test set. The evaluation results for the third subtask confirmed the importance of both modalities, the text and the image. Moreover, some teams reported benefits when not just combining the two modalities, e.g., by using early or late fusion, but rather modeling the interaction between them in a joint model.
The following system description presents our approach to the detection of persuasion techniques in texts and images. The given task has been framed as a multi-label classification problem with the different techniques serving as class labels. The mu lti-label classification problem is one in which a list of target variables such as our class labels is associated with every input chunk and assumes that a document can simultaneously and independently be assigned to multiple labels or classes. In order to assign class labels to the given memes, we opted for RoBERTa (A Robustly Optimized BERT Pretraining Approach) as a neural network architecture for token and sequence classification. Starting off with a pre-trained model for language representation we fine-tuned this model on the given classification task with the provided annotated data in supervised training steps. To incorporate image features in the multi-modal setting, we rely on the pre-trained VGG-16 model architecture.
We describe our approach for SemEval-2021 task 6 on detection of persuasion techniques in multimodal content (memes). Our system combines pretrained multimodal models (CLIP) and chained classifiers. Also, we propose to enrich the data by a data augmentation technique. Our submission achieves a rank of 8/16 in terms of F1-micro and 9/16 with F1-macro on the test set.
Inscribing persuasion techniques in memes is the most impactful way to influence peoples' mindsets. People are more inclined to memes as they are more stimulating and convincing and hence memes are often exploited by tactfully engraving propaganda in its context with the intent of attaining specific agenda. This paper describes our participation in the three subtasks featured by SemEval 2021 task 6 on the detection of persuasion techniques in texts and images. We utilize a fusion of logistic regression, decision tree, and fine-tuned DistilBERT for tackling subtask 1. As for subtask 2, we propose a system that consolidates a span identification model and a multi-label classification model based on pre-trained BERT. We address the multi-modal multi-label classification of memes defined in subtask 3 by utilizing a ResNet50 based image model, DistilBERT based text model, and a multi-modal architecture based on multikernel CNN+LSTM and MLP model. The outcomes illustrated the competitive performance of our systems.
This paper describes the system used by the AIMH Team to approach the SemEval Task 6. We propose an approach that relies on an architecture based on the transformer model to process multimodal content (text and images) in memes. Our architecture, cal led DVTT (Double Visual Textual Transformer), approaches Subtasks 1 and 3 of Task 6 as multi-label classification problems, where the text and/or images of the meme are processed, and the probabilities of the presence of each possible persuasion technique are returned as a result. DVTT uses two complete networks of transformers that work on text and images that are mutually conditioned. One of the two modalities acts as the main one and the second one intervenes to enrich the first one, thus obtaining two distinct ways of operation. The two transformers outputs are merged by averaging the inferred probabilities for each possible label, and the overall network is trained end-to-end with a binary cross-entropy loss.

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