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Register a new userUnderstanding Longitudinal Dynamics of Recommender Systems with Agent-Based Modeling and Simulation
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Added by
Dietmar Jannach
Publication date
2021
fields
Informatics Engineering
and research's language is
English
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Todays research in recommender systems is largely based on experimental designs that are static in a sense that they do not consider potential longitudinal effects of providing recommendations to users. In reality, however, various important and interesting phenomena only emerge or become visible over time, e.g., when a recommender system continuously reinforces the popularity of already successful artists on a music streaming site or when recommendations that aim at profit maximization lead to a loss of consumer trust in the long run. In this paper, we discuss how Agent-Based Modeling and Simulation (ABM) techniques can be used to study such important longitudinal dynamics of recommender systems. To that purpose, we provide an overview of the ABM principles, outline a simulation framework for recommender systems based on the literature, and discuss various practical research questions that can be addressed with such an ABM-based simulation framework.
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Recent years have witnessed the fast development of the emerging topic of Graph Learning based Recommender Systems (GLRS). GLRS employ advanced graph learning approaches to model users preferences and intentions as well as items characteristics for recommendations. Differently from other RS approaches, including content-based filtering and collaborative filtering, GLRS are built on graphs where the important objects, e.g., users, items, and attributes, are either explicitly or implicitly connected. With the rapid development of graph learning techniques, exploring and exploiting homogeneous or heterogeneous relations in graphs are a promising direction for building more effective RS. In this paper, we provide a systematic review of GLRS, by discussing how they extract important knowledge from graph-based representations to improve the accuracy, reliability and explainability of the recommendations. First, we characterize and formalize GLRS, and then summarize and categorize the key challenges and main progress in this novel research area. Finally, we share some new research directions in this vibrant area.
Recent studies have shown that providing personalized explanations alongside recommendations increases trust and perceived quality. Furthermore, it gives users an opportunity to refine the recommendations by critiquing parts of the explanations. On one hand, current recommender systems model the recommendation, explanation, and critiquing objectives jointly, but this creates an inherent trade-off between their respective performance. On the other hand, although recent latent linear critiquing approaches are built upon an existing recommender system, they suffer from computational inefficiency at inference due to the objective optimized at each conversations turn. We address these deficiencies with M&Ms-VAE, a novel variational autoencoder for recommendation and explanation that is based on multimodal modeling assumptions. We train the model under a weak supervision scheme to simulate both fully and partially observed variables. Then, we leverage the generalization ability of a trained M&Ms-VAE model to embed the user preference and the critique separately. Our works most important innovation is our critiquing module, which is built upon and trained in a self-supervised manner with a simple ranking objective. Experiments on four real-world datasets demonstrate that among state-of-the-art models, our system is the first to dominate or match the performance in terms of recommendation, explanation, and multi-step critiquing. Moreover, M&Ms-VAE processes the critiques up to 25.6x faster than the best baselines. Finally, we show that our model infers coherent joint and cross generation, even under weak supervision, thanks to our multimodal-based modeling and training scheme.
Recommender systems daily influence our decisions on the Internet. While considerable attention has been given to issues such as recommendation accuracy and user privacy, the long-term mutual feedback between a recommender system and the decisions of its users has been neglected so far. We propose here a model of network evolution which allows us to study the complex dynamics induced by this feedback, including the hysteresis effect which is typical for systems with non-linear dynamics. Despite the popular belief that recommendation helps users to discover new things, we find that the long-term use of recommendation can contribute to the rise of extremely popular items and thus ultimately narrow the user choice. These results are supported by measurements of the time evolution of item popularity inequality in real systems. We show that this adverse effect of recommendation can be tamed by sacrificing part of short-term recommendation accuracy.
Personalized recommendation benefits users in accessing contents of interests effectively. Current research on recommender systems mostly focuses on matching users with proper items based on user interests. However, significant efforts are missing to understand how the recommendations influence user preferences and behaviors, e.g., if and how recommendations result in textit{echo chambers}. Extensive efforts have been made in examining the phenomenon in online media and social network systems. Meanwhile, there are growing concerns that recommender systems might lead to the self-reinforcing of users interests due to narrowed exposure of items, which may be the potential cause of echo chamber. In this paper, we aim to analyze the echo chamber phenomenon in Alibaba Taobao -- one of the largest e-commerce platforms in the world. Echo chamber means the effect of user interests being reinforced through repeated exposure to similar contents. Based on the definition, we examine the presence of echo chamber in two steps. First, we explore whether user interests have been reinforced. Second, we check whether the reinforcement results from the exposure of similar contents. Our evaluations are enhanced with robust metrics, including cluster validity and statistical significance. Experiments are performed on extensive collections of real-world data consisting of user clicks, purchases, and browse logs from Alibaba Taobao. Evidence suggests the tendency of echo chamber in user click behaviors, while it is relatively mitigated in user purchase behaviors. Insights from the results guide the refinement of recommendation algorithms in real-world e-commerce systems.
Collaborative filtering, a widely-used recommendation technique, predicts a users preference by aggregating the ratings from similar users. As a result, these measures cannot fully utilize the rating information and are not suitable for real world sparse data. To solve these issues, we propose a novel user distance measure named Preference Movers Distance (PMD) which makes full use of all ratings made by each user. Our proposed PMD can properly measure the distance between a pair of users even if they have no co-rated items. We show that this measure can be cast as an instance of the Earth Movers Distance, a well-studied transportation problem for which several highly efficient solvers have been developed. Experimental results show that PMD can help achieve superior recommendation accuracy than state-of-the-art methods, especially when training data is very sparse.
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