No Arabic abstract
Recommender systems daily influence our decisions on the Internet. While considerable attention has been given to issues such as recommendation accuracy and user privacy, the long-term mutual feedback between a recommender system and the decisions of its users has been neglected so far. We propose here a model of network evolution which allows us to study the complex dynamics induced by this feedback, including the hysteresis effect which is typical for systems with non-linear dynamics. Despite the popular belief that recommendation helps users to discover new things, we find that the long-term use of recommendation can contribute to the rise of extremely popular items and thus ultimately narrow the user choice. These results are supported by measurements of the time evolution of item popularity inequality in real systems. We show that this adverse effect of recommendation can be tamed by sacrificing part of short-term recommendation accuracy.
As one of major challenges, cold-start problem plagues nearly all recommender systems. In particular, new items will be overlooked, impeding the development of new products online. Given limited resources, how to utilize the knowledge of recommender systems and design efficient marketing strategy for new items is extremely important. In this paper, we convert this ticklish issue into a clear mathematical problem based on a bipartite network representation. Under the most widely used algorithm in real e-commerce recommender systems, so-called the item-based collaborative filtering, we show that to simply push new items to active users is not a good strategy. To our surprise, experiments on real recommender systems indicate that to connect new items with some less active users will statistically yield better performance, namely these new items will have more chance to appear in other users recommendation lists. Further analysis suggests that the disassortative nature of recommender systems contributes to such observation. In a word, getting in-depth understanding on recommender systems could pave the way for the owners to popularize their cold-start products with low costs.
We present collaborative similarity embedding (CSE), a unified framework that exploits comprehensive collaborative relations available in a user-item bipartite graph for representation learning and recommendation. In the proposed framework, we differentiate two types of proximity relations: direct proximity and k-th order neighborhood proximity. While learning from the former exploits direct user-item associations observable from the graph, learning from the latter makes use of implicit associations such as user-user similarities and item-item similarities, which can provide valuable information especially when the graph is sparse. Moreover, for improving scalability and flexibility, we propose a sampling technique that is specifically designed to capture the two types of proximity relations. Extensive experiments on eight benchmark datasets show that CSE yields significantly better performance than state-of-the-art recommendation methods.
The impact that information diffusion has on epidemic spreading has recently attracted much attention. As a disease begins to spread in the population, information about the disease is transmitted to others, which in turn has an effect on the spread of disease. In this paper, using empirical results of the propagation of H7N9 and information about the disease, we clearly show that the spreading dynamics of the two-types of processes influence each other. We build a mathematical model in which both types of spreading dynamics are described using the SIS process in order to illustrate the influence of information diffusion on epidemic spreading. Both the simulation results and the pairwise analysis reveal that information diffusion can increase the threshold of an epidemic outbreak, decrease the final fraction of infected individuals and significantly decrease the rate at which the epidemic propagates. Additionally, we find that the multi-outbreak phenomena of epidemic spreading, along with the impact of information diffusion, is consistent with the empirical results. These findings highlight the requirement to maintain social awareness of diseases even when the epidemics seem to be under control in order to prevent a subsequent outbreak. These results may shed light on the in-depth understanding of the interplay between the dynamics of epidemic spreading and information diffusion.
With the rapid development of E-commerce and the increase in the quantity of items, users are presented with more items hence their interests broaden. It is increasingly difficult to model user intentions with traditional methods, which model the users preference for an item by combining a single user vector and an item vector. Recently, some methods are proposed to generate multiple user interest vectors and achieve better performance compared to traditional methods. However, empirical studies demonstrate that vectors generated from these multi-interests methods are sometimes homogeneous, which may lead to sub-optimal performance. In this paper, we propose a novel method of Diversity Regularized Interests Modeling (DRIM) for Recommender Systems. We apply a capsule network in a multi-interest extractor to generate multiple user interest vectors. Each interest of the user should have a certain degree of distinction, thus we introduce three strategies as the diversity regularized separator to separate multiple user interest vectors. Experimental results on public and industrial data sets demonstrate the ability of the model to capture different interests of a user and the superior performance of the proposed approach.
Personalized recommendation benefits users in accessing contents of interests effectively. Current research on recommender systems mostly focuses on matching users with proper items based on user interests. However, significant efforts are missing to understand how the recommendations influence user preferences and behaviors, e.g., if and how recommendations result in textit{echo chambers}. Extensive efforts have been made in examining the phenomenon in online media and social network systems. Meanwhile, there are growing concerns that recommender systems might lead to the self-reinforcing of users interests due to narrowed exposure of items, which may be the potential cause of echo chamber. In this paper, we aim to analyze the echo chamber phenomenon in Alibaba Taobao -- one of the largest e-commerce platforms in the world. Echo chamber means the effect of user interests being reinforced through repeated exposure to similar contents. Based on the definition, we examine the presence of echo chamber in two steps. First, we explore whether user interests have been reinforced. Second, we check whether the reinforcement results from the exposure of similar contents. Our evaluations are enhanced with robust metrics, including cluster validity and statistical significance. Experiments are performed on extensive collections of real-world data consisting of user clicks, purchases, and browse logs from Alibaba Taobao. Evidence suggests the tendency of echo chamber in user click behaviors, while it is relatively mitigated in user purchase behaviors. Insights from the results guide the refinement of recommendation algorithms in real-world e-commerce systems.