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Register a new userModel-agnostic vs. Model-intrinsic Interpretability for Explainable Product Search
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Added by
Qingyao Ai
Publication date
2021
fields
Informatics Engineering
and research's language is
English
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Product retrieval systems have served as the main entry for customers to discover and purchase products online. With increasing concerns on the transparency and accountability of AI systems, studies on explainable information retrieval has received more and more attention in the research community. Interestingly, in the domain of e-commerce, despite the extensive studies on explainable product recommendation, the studies of explainable product search is still in an early stage. In this paper, we study how to construct effective explainable product search by comparing model-agnostic explanation paradigms with model-intrinsic paradigms and analyzing the important factors that determine the performance of product search explanations. We propose an explainable product search model with model-intrinsic interpretability and conduct crowdsourcing to compare it with the state-of-the-art explainable product search model with model-agnostic interpretability. We observe that both paradigms have their own advantages and the effectiveness of search explanations on different properties are affected by different factors. For example, explanation fidelity is more important for users overall satisfaction on the system while explanation novelty may be more useful in attracting user purchases. These findings could have important implications for the future studies and design of explainable product search engines.
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Product search is one of the most popular methods for customers to discover products online. Most existing studies on product search focus on developing effective retrieval models that rank items by their likelihood to be purchased. They, however, ignore the problem that there is a gap between how systems and customers perceive the relevance of items. Without explanations, users may not understand why product search engines retrieve certain items for them, which consequentially leads to imperfect user experience and suboptimal system performance in practice. In this work, we tackle this problem by constructing explainable retrieval models for product search. Specifically, we propose to model the search and purchase behavior as a dynamic relation between users and items, and create a dynamic knowledge graph based on both the multi-relational product data and the context of the search session. Ranking is conducted based on the relationship between users and items in the latent space, and explanations are generated with logic inferences and entity soft matching on the knowledge graph. Empirical experiments show that our model, which we refer to as the Dynamic Relation Embedding Model (DREM), significantly outperforms the state-of-the-art baselines and has the ability to produce reasonable explanations for search results.
Today, interpretability of Black-Box Natural Language Processing (NLP) models based on surrogates, like LIME or SHAP, uses word-based sampling to build the explanations. In this paper we explore the use of sentences to tackle NLP interpretability. While this choice may seem straight forward, we show that, when using complex classifiers like BERT, the word-based approach raises issues not only of computational complexity, but also of an out of distribution sampling, eventually leading to non founded explanations. By using sentences, the altered text remains in-distribution and the dimensionality of the problem is reduced for better fidelity to the black-box at comparable computational complexity.
Product search is an important way for people to browse and purchase items on E-commerce platforms. While customers tend to make choices based on their personal tastes and preferences, analysis of commercial product search logs has shown that personalization does not always improve product search quality. Most existing product search techniques, however, conduct undifferentiated personalization across search sessions. They either use a fixed coefficient to control the influence of personalization or let personalization take effect all the time with an attention mechanism. The only notable exception is the recently proposed zero-attention model (ZAM) that can adaptively adjust the effect of personalization by allowing the query to attend to a zero vector. Nonetheless, in ZAM, personalization can act at most as equally important as the query and the representations of items are static across the collection regardless of the items co-occurring in the users historical purchases. Aware of these limitations, we propose a transformer-based embedding model (TEM) for personalized product search, which could dynamically control the influence of personalization by encoding the sequence of query and users purchase history with a transformer architecture. Personalization could have a dominant impact when necessary and interactions between items can be taken into consideration when computing attention weights. Experimental results show that TEM outperforms state-of-the-art personalization product retrieval models significantly.
Product search has been a crucial entry point to serve people shopping online. Most existing personalized product models follow the paradigm of representing and matching user intents and items in the semantic space, where finer-grained matching is totally discarded and the ranking of an item cannot be explained further than just user/item level similarity. In addition, while some models in existing studies have created dynamic user representations based on search context, their representations for items are static across all search sessions. This makes every piece of information about the item always equally important in representing the item during matching with various user intents. Aware of the above limitations, we propose a review-based transformer model (RTM) for personalized product search, which encodes the sequence of query, user reviews, and item reviews with a transformer architecture. RTM conducts review-level matching between the user and item, where each review has a dynamic effect according to the context in the sequence. This makes it possible to identify useful reviews to explain the scoring. Experimental results show that RTM significantly outperforms state-of-the-art personalized product search baselines.
What makes two images similar? We propose new approaches to generate model-agnostic explanations for image similarity, search, and retrieval. In particular, we extend Class Activation Maps (CAMs), Additive Shapley Explanations (SHAP), and Locally Interpretable Model-Agnostic Explanations (LIME) to the domain of image retrieval and search. These approaches enable black and grey-box model introspection and can help diagnose errors and understand the rationale behind a models similarity judgments. Furthermore, we extend these approaches to extract a full pairwise correspondence between the query and retrieved image pixels, an approach we call joint interpretations. Formally, we show joint search interpretations arise from projecting Harsanyi dividends, and that this approach generalizes Shapley Values and The Shapley-Taylor indices. We introduce a fast kernel-based method for estimating Shapley-Taylor indices and empirically show that these game-theoretic measures yield more consistent explanations for image similarity architectures.
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