Subscribe to the gold package and get unlimited access to Shamra Academy
Register a new userLearning a Fine-Grained Review-based Transformer Model for Personalized Product Search
109
0
0.0
(
0
)
Added by
Keping Bi
Publication date
2020
fields
Informatics Engineering
and research's language is
English
Ask ChatGPT about the research
No Arabic abstract
Product search has been a crucial entry point to serve people shopping online. Most existing personalized product models follow the paradigm of representing and matching user intents and items in the semantic space, where finer-grained matching is totally discarded and the ranking of an item cannot be explained further than just user/item level similarity. In addition, while some models in existing studies have created dynamic user representations based on search context, their representations for items are static across all search sessions. This makes every piece of information about the item always equally important in representing the item during matching with various user intents. Aware of the above limitations, we propose a review-based transformer model (RTM) for personalized product search, which encodes the sequence of query, user reviews, and item reviews with a transformer architecture. RTM conducts review-level matching between the user and item, where each review has a dynamic effect according to the context in the sequence. This makes it possible to identify useful reviews to explain the scoring. Experimental results show that RTM significantly outperforms state-of-the-art personalized product search baselines.
rate research
Read More
Product search is an important way for people to browse and purchase items on E-commerce platforms. While customers tend to make choices based on their personal tastes and preferences, analysis of commercial product search logs has shown that personalization does not always improve product search quality. Most existing product search techniques, however, conduct undifferentiated personalization across search sessions. They either use a fixed coefficient to control the influence of personalization or let personalization take effect all the time with an attention mechanism. The only notable exception is the recently proposed zero-attention model (ZAM) that can adaptively adjust the effect of personalization by allowing the query to attend to a zero vector. Nonetheless, in ZAM, personalization can act at most as equally important as the query and the representations of items are static across the collection regardless of the items co-occurring in the users historical purchases. Aware of these limitations, we propose a transformer-based embedding model (TEM) for personalized product search, which could dynamically control the influence of personalization by encoding the sequence of query and users purchase history with a transformer architecture. Personalization could have a dominant impact when necessary and interactions between items can be taken into consideration when computing attention weights. Experimental results show that TEM outperforms state-of-the-art personalization product retrieval models significantly.
Traditional sentiment analysis approaches tackle problems like ternary (3-category) and fine-grained (5-category) classification by learning the tasks separately. We argue that such classification tasks are correlated and we propose a multitask approach based on a recurrent neural network that benefits by jointly learning them. Our study demonstrates the potential of multitask models on this type of problems and improves the state-of-the-art results in the fine-grained sentiment classification problem.
Personalization of natural language generation plays a vital role in a large spectrum of tasks, such as explainable recommendation, review summarization and dialog systems. In these tasks, user and item IDs are important identifiers for personalization. Transformer, which is demonstrated with strong language modeling capability, however, is not personalized and fails to make use of the user and item IDs since the ID tokens are not even in the same semantic space as the words. To address this problem, we present a PErsonalized Transformer for Explainable Recommendation (PETER), on which we design a simple and effective learning objective that utilizes the IDs to predict the words in the target explanation, so as to endow the IDs with linguistic meanings and to achieve personalized Transformer. Besides generating explanations, PETER can also make recommendations, which makes it a unified model for the whole recommendation-explanation pipeline. Extensive experiments show that our small unpretrained model outperforms fine-tuned BERT on the generation task, in terms of both effectiveness and efficiency, which highlights the importance and the nice utility of our design.
In the Click-Through Rate (CTR) prediction scenario, users sequential behaviors are well utilized to capture the user interest in the recent literature. However, despite being extensively studied, these sequential methods still suffer from three limitations. First, existing methods mostly utilize attention on the behavior of users, which is not always suitable for CTR prediction, because users often click on new products that are irrelevant to any historical behaviors. Second, in the real scenario, there exist numerous users that have operations a long time ago, but turn relatively inactive in recent times. Thus, it is hard to precisely capture users current preferences through early behaviors. Third, multiple representations of users historical behaviors in different feature subspaces are largely ignored. To remedy these issues, we propose a Multi-Interactive Attention Network (MIAN) to comprehensively extract the latent relationship among all kinds of fine-grained features (e.g., gender, age and occupation in user-profile). Specifically, MIAN contains a Multi-Interactive Layer (MIL) that integrates three local interaction modules to capture multiple representations of user preference through sequential behaviors and simultaneously utilize the fine-grained user-specific as well as context information. In addition, we design a Global Interaction Module (GIM) to learn the high-order interactions and balance the different impacts of multiple features. Finally, Offline experiment results from three datasets, together with an Online A/B test in a large-scale recommendation system, demonstrate the effectiveness of our proposed approach.
Product retrieval systems have served as the main entry for customers to discover and purchase products online. With increasing concerns on the transparency and accountability of AI systems, studies on explainable information retrieval has received more and more attention in the research community. Interestingly, in the domain of e-commerce, despite the extensive studies on explainable product recommendation, the studies of explainable product search is still in an early stage. In this paper, we study how to construct effective explainable product search by comparing model-agnostic explanation paradigms with model-intrinsic paradigms and analyzing the important factors that determine the performance of product search explanations. We propose an explainable product search model with model-intrinsic interpretability and conduct crowdsourcing to compare it with the state-of-the-art explainable product search model with model-agnostic interpretability. We observe that both paradigms have their own advantages and the effectiveness of search explanations on different properties are affected by different factors. For example, explanation fidelity is more important for users overall satisfaction on the system while explanation novelty may be more useful in attracting user purchases. These findings could have important implications for the future studies and design of explainable product search engines.
Log in to be able to interact and post comments
comments
Fetching comments
Sign in to be able to follow your search criteria
