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Register a new userA Transformer-based Embedding Model for Personalized Product Search
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Added by
Keping Bi
Publication date
2020
fields
Informatics Engineering
and research's language is
English
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Product search is an important way for people to browse and purchase items on E-commerce platforms. While customers tend to make choices based on their personal tastes and preferences, analysis of commercial product search logs has shown that personalization does not always improve product search quality. Most existing product search techniques, however, conduct undifferentiated personalization across search sessions. They either use a fixed coefficient to control the influence of personalization or let personalization take effect all the time with an attention mechanism. The only notable exception is the recently proposed zero-attention model (ZAM) that can adaptively adjust the effect of personalization by allowing the query to attend to a zero vector. Nonetheless, in ZAM, personalization can act at most as equally important as the query and the representations of items are static across the collection regardless of the items co-occurring in the users historical purchases. Aware of these limitations, we propose a transformer-based embedding model (TEM) for personalized product search, which could dynamically control the influence of personalization by encoding the sequence of query and users purchase history with a transformer architecture. Personalization could have a dominant impact when necessary and interactions between items can be taken into consideration when computing attention weights. Experimental results show that TEM outperforms state-of-the-art personalization product retrieval models significantly.
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Product search has been a crucial entry point to serve people shopping online. Most existing personalized product models follow the paradigm of representing and matching user intents and items in the semantic space, where finer-grained matching is totally discarded and the ranking of an item cannot be explained further than just user/item level similarity. In addition, while some models in existing studies have created dynamic user representations based on search context, their representations for items are static across all search sessions. This makes every piece of information about the item always equally important in representing the item during matching with various user intents. Aware of the above limitations, we propose a review-based transformer model (RTM) for personalized product search, which encodes the sequence of query, user reviews, and item reviews with a transformer architecture. RTM conducts review-level matching between the user and item, where each review has a dynamic effect according to the context in the sequence. This makes it possible to identify useful reviews to explain the scoring. Experimental results show that RTM significantly outperforms state-of-the-art personalized product search baselines.
Nowadays, the product search service of e-commerce platforms has become a vital shopping channel in peoples life. The retrieval phase of products determines the search systems quality and gradually attracts researchers attention. Retrieving the most relevant products from a large-scale corpus while preserving personalized user characteristics remains an open question. Recent approaches in this domain have mainly focused on embedding-based retrieval (EBR) systems. However, after a long period of practice on Taobao, we find that the performance of the EBR system is dramatically degraded due to its: (1) low relevance with a given query and (2) discrepancy between the training and inference phases. Therefore, we propose a novel and practical embedding-based product retrieval model, named Multi-Grained Deep Semantic Product Retrieval (MGDSPR). Specifically, we first identify the inconsistency between the training and inference stages, and then use the softmax cross-entropy loss as the training objective, which achieves better performance and faster convergence. Two efficient methods are further proposed to improve retrieval relevance, including smoothing noisy training data and generating relevance-improving hard negative samples without requiring extra knowledge and training procedures. We evaluate MGDSPR on Taobao Product Search with significant metrics gains observed in offline experiments and online A/B tests. MGDSPR has been successfully deployed to the existing multi-channel retrieval system in Taobao Search. We also introduce the online deployment scheme and share practical lessons of our retrieval system to contribute to the community.
Product search is one of the most popular methods for customers to discover products online. Most existing studies on product search focus on developing effective retrieval models that rank items by their likelihood to be purchased. They, however, ignore the problem that there is a gap between how systems and customers perceive the relevance of items. Without explanations, users may not understand why product search engines retrieve certain items for them, which consequentially leads to imperfect user experience and suboptimal system performance in practice. In this work, we tackle this problem by constructing explainable retrieval models for product search. Specifically, we propose to model the search and purchase behavior as a dynamic relation between users and items, and create a dynamic knowledge graph based on both the multi-relational product data and the context of the search session. Ranking is conducted based on the relationship between users and items in the latent space, and explanations are generated with logic inferences and entity soft matching on the knowledge graph. Empirical experiments show that our model, which we refer to as the Dynamic Relation Embedding Model (DREM), significantly outperforms the state-of-the-art baselines and has the ability to produce reasonable explanations for search results.
Personalization of natural language generation plays a vital role in a large spectrum of tasks, such as explainable recommendation, review summarization and dialog systems. In these tasks, user and item IDs are important identifiers for personalization. Transformer, which is demonstrated with strong language modeling capability, however, is not personalized and fails to make use of the user and item IDs since the ID tokens are not even in the same semantic space as the words. To address this problem, we present a PErsonalized Transformer for Explainable Recommendation (PETER), on which we design a simple and effective learning objective that utilizes the IDs to predict the words in the target explanation, so as to endow the IDs with linguistic meanings and to achieve personalized Transformer. Besides generating explanations, PETER can also make recommendations, which makes it a unified model for the whole recommendation-explanation pipeline. Extensive experiments show that our small unpretrained model outperforms fine-tuned BERT on the generation task, in terms of both effectiveness and efficiency, which highlights the importance and the nice utility of our design.
Recommender systems are an essential component of e-commerce marketplaces, helping consumers navigate massive amounts of inventory and find what they need or love. In this paper, we present an approach for generating personalized item recommendations in an e-commerce marketplace by learning to embed items and users in the same vector space. In order to alleviate the considerable cold-start problem present in large marketplaces, item and user embeddings are computed using content features and multi-modal onsite user activity respectively. Data ablation is incorporated into the offline model training process to improve the robustness of the production system. In offline evaluation using a dataset collected from eBay traffic, our approach was able to improve the Recall@k metric over the Recently-Viewed-Item (RVI) method. This approach to generating personalized recommendations has been launched to serve production traffic, and the corresponding scalable engineering architecture is also presented. Initial A/B test results show that compared to the current personalized recommendation module in production, the proposed method increases the surface rate by $sim$6% to generate recommendations for 90% of listing page impressions.
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