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Register a new userExplainable Product Search with a Dynamic Relation Embedding Model
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Qingyao Ai
Publication date
2019
fields
Informatics Engineering
and research's language is
English
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Product search is one of the most popular methods for customers to discover products online. Most existing studies on product search focus on developing effective retrieval models that rank items by their likelihood to be purchased. They, however, ignore the problem that there is a gap between how systems and customers perceive the relevance of items. Without explanations, users may not understand why product search engines retrieve certain items for them, which consequentially leads to imperfect user experience and suboptimal system performance in practice. In this work, we tackle this problem by constructing explainable retrieval models for product search. Specifically, we propose to model the search and purchase behavior as a dynamic relation between users and items, and create a dynamic knowledge graph based on both the multi-relational product data and the context of the search session. Ranking is conducted based on the relationship between users and items in the latent space, and explanations are generated with logic inferences and entity soft matching on the knowledge graph. Empirical experiments show that our model, which we refer to as the Dynamic Relation Embedding Model (DREM), significantly outperforms the state-of-the-art baselines and has the ability to produce reasonable explanations for search results.
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Product retrieval systems have served as the main entry for customers to discover and purchase products online. With increasing concerns on the transparency and accountability of AI systems, studies on explainable information retrieval has received more and more attention in the research community. Interestingly, in the domain of e-commerce, despite the extensive studies on explainable product recommendation, the studies of explainable product search is still in an early stage. In this paper, we study how to construct effective explainable product search by comparing model-agnostic explanation paradigms with model-intrinsic paradigms and analyzing the important factors that determine the performance of product search explanations. We propose an explainable product search model with model-intrinsic interpretability and conduct crowdsourcing to compare it with the state-of-the-art explainable product search model with model-agnostic interpretability. We observe that both paradigms have their own advantages and the effectiveness of search explanations on different properties are affected by different factors. For example, explanation fidelity is more important for users overall satisfaction on the system while explanation novelty may be more useful in attracting user purchases. These findings could have important implications for the future studies and design of explainable product search engines.
Product search is an important way for people to browse and purchase items on E-commerce platforms. While customers tend to make choices based on their personal tastes and preferences, analysis of commercial product search logs has shown that personalization does not always improve product search quality. Most existing product search techniques, however, conduct undifferentiated personalization across search sessions. They either use a fixed coefficient to control the influence of personalization or let personalization take effect all the time with an attention mechanism. The only notable exception is the recently proposed zero-attention model (ZAM) that can adaptively adjust the effect of personalization by allowing the query to attend to a zero vector. Nonetheless, in ZAM, personalization can act at most as equally important as the query and the representations of items are static across the collection regardless of the items co-occurring in the users historical purchases. Aware of these limitations, we propose a transformer-based embedding model (TEM) for personalized product search, which could dynamically control the influence of personalization by encoding the sequence of query and users purchase history with a transformer architecture. Personalization could have a dominant impact when necessary and interactions between items can be taken into consideration when computing attention weights. Experimental results show that TEM outperforms state-of-the-art personalization product retrieval models significantly.
Nowadays, the product search service of e-commerce platforms has become a vital shopping channel in peoples life. The retrieval phase of products determines the search systems quality and gradually attracts researchers attention. Retrieving the most relevant products from a large-scale corpus while preserving personalized user characteristics remains an open question. Recent approaches in this domain have mainly focused on embedding-based retrieval (EBR) systems. However, after a long period of practice on Taobao, we find that the performance of the EBR system is dramatically degraded due to its: (1) low relevance with a given query and (2) discrepancy between the training and inference phases. Therefore, we propose a novel and practical embedding-based product retrieval model, named Multi-Grained Deep Semantic Product Retrieval (MGDSPR). Specifically, we first identify the inconsistency between the training and inference stages, and then use the softmax cross-entropy loss as the training objective, which achieves better performance and faster convergence. Two efficient methods are further proposed to improve retrieval relevance, including smoothing noisy training data and generating relevance-improving hard negative samples without requiring extra knowledge and training procedures. We evaluate MGDSPR on Taobao Product Search with significant metrics gains observed in offline experiments and online A/B tests. MGDSPR has been successfully deployed to the existing multi-channel retrieval system in Taobao Search. We also introduce the online deployment scheme and share practical lessons of our retrieval system to contribute to the community.
Product search has been a crucial entry point to serve people shopping online. Most existing personalized product models follow the paradigm of representing and matching user intents and items in the semantic space, where finer-grained matching is totally discarded and the ranking of an item cannot be explained further than just user/item level similarity. In addition, while some models in existing studies have created dynamic user representations based on search context, their representations for items are static across all search sessions. This makes every piece of information about the item always equally important in representing the item during matching with various user intents. Aware of the above limitations, we propose a review-based transformer model (RTM) for personalized product search, which encodes the sequence of query, user reviews, and item reviews with a transformer architecture. RTM conducts review-level matching between the user and item, where each review has a dynamic effect according to the context in the sequence. This makes it possible to identify useful reviews to explain the scoring. Experimental results show that RTM significantly outperforms state-of-the-art personalized product search baselines.
A capsule is a group of neurons, whose activity vector represents the instantiation parameters of a specific type of entity. In this paper, we explore the capsule networks used for relation extraction in a multi-instance multi-label learning framework and propose a novel neural approach based on capsule networks with attention mechanisms. We evaluate our method with different benchmarks, and it is demonstrated that our method improves the precision of the predicted relations. Particularly, we show that capsule networks improve multiple entity pairs relation extraction.
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