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Register a new userEfficient and Effective Algorithms for Revenue Maximization in Social Advertising
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Added by
Benwei Wu
Publication date
2021
fields
Informatics Engineering
and research's language is
English
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We consider the revenue maximization problem in social advertising, where a social network platform owner needs to select seed users for a group of advertisers, each with a payment budget, such that the total expected revenue that the owner gains from the advertisers by propagating their ads in the network is maximized. Previous studies on this problem show that it is intractable and present approximation algorithms. We revisit this problem from a fresh perspective and develop novel efficient approximation algorithms, both under the setting where an exact influence oracle is assumed and under one where this assumption is relaxed. Our approximation ratios significantly improve upon the previous ones. Furthermore, we empirically show, using extensive experiments on four datasets, that our algorithms considerably outperform the existing methods on both the solution quality and computation efficiency.
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Submodular optimization has numerous applications such as crowdsourcing and viral marketing. In this paper, we study the fundamental problem of non-negative submodular function maximization subject to a $k$-system constraint, which generalizes many other important constraints in submodular optimization such as cardinality constraint, matroid constraint, and $k$-extendible system constraint. The existing approaches for this problem achieve the best-known approximation ratio of $k+2sqrt{k+2}+3$ (for a general submodular function) based on deterministic algorithmic frameworks. We propose several randomized algorithms that improve upon the state-of-the-art algorithms in terms of approximation ratio and time complexity, both under the non-adaptive setting and the adaptive setting. The empirical performance of our algorithms is extensively evaluated in several applications related to data mining and social computing, and the experimental results demonstrate the superiorities of our algorithms in terms of both utility and efficiency.
We present a polynomial-time algorithm that, given samples from the unknown valuation distribution of each bidder, learns an auction that approximately maximizes the auctioneers revenue in a variety of single-parameter auction environments including matroid environments, position environments, and the public project environment. The valuation distributions may be arbitrary bounded distributions (in particular, they may be irregular, and may differ for the various bidders), thus resolving a problem left open by previous papers. The analysis uses basic tools, is performed in its entirety in value-space, and simplifies the analysis of previously known results for special cases. Furthermore, the analysis extends to certain single-parameter auction environments where precise revenue maximization is known to be intractable, such as knapsack environments.
In this paper we study the fundamental problems of maximizing a continuous non-monotone submodular function over the hypercube, both with and without coordinate-wise concavity. This family of optimization problems has several applications in machine learning, economics, and communication systems. Our main result is the first $frac{1}{2}$-approximation algorithm for continuous submodular function maximization; this approximation factor of $frac{1}{2}$ is the best possible for algorithms that only query the objective function at polynomially many points. For the special case of DR-submodular maximization, i.e. when the submodular functions is also coordinate wise concave along all coordinates, we provide a different $frac{1}{2}$-approximation algorithm that runs in quasilinear time. Both of these results improve upon prior work [Bian et al, 2017, Soma and Yoshida, 2017]. Our first algorithm uses novel ideas such as reducing the guaranteed approximation problem to analyzing a zero-sum game for each coordinate, and incorporates the geometry of this zero-sum game to fix the value at this coordinate. Our second algorithm exploits coordinate-wise concavity to identify a monotone equilibrium condition sufficient for getting the required approximation guarantee, and hunts for the equilibrium point using binary search. We further run experiments to verify the performance of our proposed algorithms in related machine learning applications.
We consider the revenue maximization problem for an online retailer who plans to display a set of products differing in their prices and qualities and rank them in order. The consumers have random attention spans and view the products sequentially before purchasing a ``satisficing product or leaving the platform empty-handed when the attention span gets exhausted. Our framework extends the cascade model in two directions: the consumers have random attention spans instead of fixed ones and the firm maximizes revenues instead of clicking probabilities. We show a nested structure of the optimal product ranking as a function of the attention span when the attention span is fixed and design a $1/e$-approximation algorithm accordingly for the random attention spans. When the conditional purchase probabilities are not known and may depend on consumer and product features, we devise an online learning algorithm that achieves $tilde{mathcal{O}}(sqrt{T})$ regret relative to the approximation algorithm, despite of the censoring of information: the attention span of a customer who purchases an item is not observable. Numerical experiments demonstrate the outstanding performance of the approximation and online learning algorithms.
We study the problem of maximizing a non-monotone submodular function subject to a cardinality constraint in the streaming model. Our main contribution is a single-pass (semi-)streaming algorithm that uses roughly $O(k / varepsilon^2)$ memory, where $k$ is the size constraint. At the end of the stream, our algorithm post-processes its data structure using any offline algorithm for submodular maximization, and obtains a solution whose approximation guarantee is $frac{alpha}{1+alpha}-varepsilon$, where $alpha$ is the approximation of the offline algorithm. If we use an exact (exponential time) post-processing algorithm, this leads to $frac{1}{2}-varepsilon$ approximation (which is nearly optimal). If we post-process with the algorithm of Buchbinder and Feldman (Math of OR 2019), that achieves the state-of-the-art offline approximation guarantee of $alpha=0.385$, we obtain $0.2779$-approximation in polynomial time, improving over the previously best polynomial-time approximation of $0.1715$ due to Feldman et al. (NeurIPS 2018). It is also worth mentioning that our algorithm is combinatorial and deterministic, which is rare for an algorithm for non-monotone submodular maximization, and enjoys a fast update time of $O(frac{log k + log (1/alpha)}{varepsilon^2})$ per element.
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