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Cross-Domain Recommendation: Challenges, Progress, and Prospects

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 Added by Feng Zhu
 Publication date 2021
and research's language is English




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To address the long-standing data sparsity problem in recommender systems (RSs), cross-domain recommendation (CDR) has been proposed to leverage the relatively richer information from a richer domain to improve the recommendation performance in a sparser domain. Although CDR has been extensively studied in recent years, there is a lack of a systematic review of the existing CDR approaches. To fill this gap, in this paper, we provide a comprehensive review of existing CDR approaches, including challenges, research progress, and future directions. Specifically, we first summarize existing CDR approaches into four types, including single-target CDR, multi-domain recommendation, dual-target CDR, and multi-target CDR. We then present the definitions and challenges of these CDR approaches. Next, we propose a full-view categorization and new taxonomies on these approaches and report their research progress in detail. In the end, we share several promising research directions in CDR.

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Cold-start problems are enormous challenges in practical recommender systems. One promising solution for this problem is cross-domain recommendation (CDR) which leverages rich information from an auxiliary (source) domain to improve the performance of recommender system in the target domain. In these CDR approaches, the family of Embedding and Mapping methods for CDR (EMCDR) is very effective, which explicitly learn a mapping function from source embeddings to target embeddings with overlapping users. However, these approaches suffer from one serious problem: the mapping function is only learned on limited overlapping users, and the function would be biased to the limited overlapping users, which leads to unsatisfying generalization ability and degrades the performance on cold-start users in the target domain. With the advantage of meta learning which has good generalization ability to novel tasks, we propose a transfer-meta framework for CDR (TMCDR) which has a transfer stage and a meta stage. In the transfer (pre-training) stage, a source model and a target model are trained on source and target domains, respectively. In the meta stage, a task-oriented meta network is learned to implicitly transform the user embedding in the source domain to the target feature space. In addition, the TMCDR is a general framework that can be applied upon various base models, e.g., MF, BPR, CML. By utilizing data from Amazon and Douban, we conduct extensive experiments on 6 cross-domain tasks to demonstrate the superior performance and compatibility of TMCDR.
101 - Feng Zhu , Yan Wang , Jun Zhou 2021
Cross-Domain Recommendation (CDR) and Cross-System Recommendation (CSR) have been proposed to improve the recommendation accuracy in a target dataset (domain/system) with the help of a source one with relatively richer information. However, most existing CDR and CSR approaches are single-target, namely, there is a single target dataset, which can only help the target dataset and thus cannot benefit the source dataset. In this paper, we focus on three new scenarios, i.e., Dual-Target CDR (DTCDR), Multi-Target CDR (MTCDR), and CDR+CSR, and aim to improve the recommendation accuracy in all datasets simultaneously for all scenarios. To do this, we propose a unified framework, called GA (based on Graph embedding and Attention techniques), for all three scenarios. In GA, we first construct separate heterogeneous graphs to generate more representative user and item embeddings. Then, we propose an element-wise attention mechanism to effectively combine the embeddings of common entities (users/items) learned from different datasets. Moreover, to avoid negative transfer, we further propose a Personalized training strategy to minimize the embedding difference of common entities between a richer dataset and a sparser dataset, deriving three new models, i.e., GA-DTCDR-P, GA-MTCDR-P, and GA-CDR+CSR-P, for the three scenarios respectively. Extensive experiments conducted on four real-world datasets demonstrate that our proposed GA models significantly outperform the state-of-the-art approaches.
We study the problem of recommending relevant products to users in relatively resource-scarce markets by leveraging data from similar, richer in resource auxiliary markets. We hypothesize that data from one market can be used to improve performance in another. Only a few studies have been conducted in this area, partly due to the lack of publicly available experimental data. To this end, we collect and release XMarket, a large dataset covering 18 local markets on 16 different product categories, featuring 52.5 million user-item interactions. We introduce and formalize the problem of cross-market product recommendation, i.e., market adaptation. We explore different market-adaptation techniques inspired by state-of-the-art domain-adaptation and meta-learning approaches and propose a novel neural approach for market adaptation, named FOREC. Our model follows a three-step procedure -- pre-training, forking, and fine-tuning -- in order to fully utilize the data from an auxiliary market as well as the target market. We conduct extensive experiments studying the impact of market adaptation on different pairs of markets. Our proposed approach demonstrates robust effectiveness, consistently improving the performance on target markets compared to competitive baselines selected for our analysis. In particular, FOREC improves on average 24% and up to 50% in terms of nDCG@10, compared to the NMF baseline. Our analysis and experiments suggest specific future directions in this research area. We release our data and code for academic purposes.
Traditional recommendation systems are faced with two long-standing obstacles, namely, data sparsity and cold-start problems, which promote the emergence and development of Cross-Domain Recommendation (CDR). The core idea of CDR is to leverage information collected from other domains to alleviate the two problems in one domain. Over the last decade, many efforts have been engaged for cross-domain recommendation. Recently, with the development of deep learning and neural networks, a large number of methods have emerged. However, there is a limited number of systematic surveys on CDR, especially regarding the latest proposed methods as well as the recommendation scenarios and recommendation tasks they address. In this survey paper, we first proposed a two-level taxonomy of cross-domain recommendation which classifies different recommendation scenarios and recommendation tasks. We then introduce and summarize existing cross-domain recommendation approaches under different recommendation scenarios in a structured manner. We also organize datasets commonly used. We conclude this survey by providing several potential research directions about this field.
175 - Xu Chen , Ya Zhang , Ivor Tsang 2020
Cross domain recommendation (CDR) has been proposed to tackle the data sparsity problem in recommender systems. This paper focuses on a common scenario for CDR where different domains share the same set of users but no overlapping items. The majority of recent methods have explored shared-user representation to transfer knowledge across different domains. However, the idea of shared-user representation resorts to learn the overlapped properties of user preferences across different domains and suppresses the domain-specific properties of user preferences. In this paper, we attempt to learn both properties of user preferences for CDR, i.e. capturing both the overlapped and domain-specific properties. In particular, we assume that each users preferences in one domain can be expressed by the other one, and these preferences can be mutually converted to each other with the so-called equivalent transformations. Based on this assumption, we propose an equivalent transformation learner (ETL) which models the joint distribution of user behaviors across different domains. The equivalent transformations in ETL relax the idea of shared-user representation and allow the learned preferences in different domains to have the capacity of preserving the domain-specific properties as well as the overlapped properties. Extensive experiments on three public benchmarks demonstrate the effectiveness of ETL compared with recent state-of-the-art methods.

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