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Register a new userA Neural Influence Diffusion Model for Social Recommendation
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Added by
Peijie Sun
Publication date
2019
fields
Informatics Engineering
and research's language is
English
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Precise user and item embedding learning is the key to building a successful recommender system. Traditionally, Collaborative Filtering(CF) provides a way to learn user and item embeddings from the user-item interaction history. However, the performance is limited due to the sparseness of user behavior data. With the emergence of online social networks, social recommender systems have been proposed to utilize each users local neighbors preferences to alleviate the data sparsity for better user embedding modeling. We argue that, for each user of a social platform, her potential embedding is influenced by her trusted users. As social influence recursively propagates and diffuses in the social network, each users interests change in the recursive process. Nevertheless, the current social recommendation models simply developed static models by leveraging the local neighbors of each user without simulating the recursive diffusion in the global social network, leading to suboptimal recommendation performance. In this paper, we propose a deep influence propagation model to stimulate how users are influenced by the recursive social diffusion process for social recommendation. For each user, the diffusion process starts with an initial embedding that fuses the related features and a free user latent vector that captures the latent behavior preference. The key idea of our proposed model is that we design a layer-wise influence propagation structure to model how users latent embeddings evolve as the social diffusion process continues. We further show that our proposed model is general and could be applied when the user~(item) attributes or the social network structure is not available. Finally, extensive experimental results on two real-world datasets clearly show the effectiveness of our proposed model, with more than 13% performance improvements over the best baselines.
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Social recommendation has emerged to leverage social connections among users for predicting users unknown preferences, which could alleviate the data sparsity issue in collaborative filtering based recommendation. Early approaches relied on utilizing each users first-order social neighbors interests for better user modeling and failed to model the social influence diffusion process from the global social network structure. Recently, we propose a preliminary work of a neural influence diffusion network (i.e., DiffNet) for social recommendation (Diffnet), which models the recursive social diffusion process to capture the higher-order relationships for each user. However, we argue that, as users play a central role in both user-user social network and user-item interest network, only modeling the influence diffusion process in the social network would neglect the users latent collaborative interests in the user-item interest network. In this paper, we propose DiffNet++, an improved algorithm of DiffNet that models the neural influence diffusion and interest diffusion in a unified framework. By reformulating the social recommendation as a heterogeneous graph with social network and interest network as input, DiffNet++ advances DiffNet by injecting these two network information for user embedding learning at the same time. This is achieved by iteratively aggregating each users embedding from three aspects: the users previous embedding, the influence aggregation of social neighbors from the social network, and the interest aggregation of item neighbors from the user-item interest network. Furthermore, we design a multi-level attention network that learns how to attentively aggregate user embeddings from these three aspects. Finally, extensive experimental results on two real-world datasets clearly show the effectiveness of our proposed model.
Social relations are often used to improve recommendation quality when user-item interaction data is sparse in recommender systems. Most existing social recommendation models exploit pairwise relations to mine potential user preferences. However, real-life interactions among users are very complicated and user relations can be high-order. Hypergraph provides a natural way to model complex high-order relations, while its potentials for improving social recommendation are under-explored. In this paper, we fill this gap and propose a multi-channel hypergraph convolutional network to enhance social recommendation by leveraging high-order user relations. Technically, each channel in the network encodes a hypergraph that depicts a common high-order user relation pattern via hypergraph convolution. By aggregating the embeddings learned through multiple channels, we obtain comprehensive user representations to generate recommendation results. However, the aggregation operation might also obscure the inherent characteristics of different types of high-order connectivity information. To compensate for the aggregating loss, we innovatively integrate self-supervised learning into the training of the hypergraph convolutional network to regain the connectivity information with hierarchical mutual information maximization. The experimental results on multiple real-world datasets show that the proposed model outperforms the SOTA methods, and the ablation study verifies the effectiveness of the multi-channel setting and the self-supervised task. The implementation of our model is available via https://github.com/Coder-Yu/RecQ.
An effective content recommendation in modern social media platforms should benefit both creators to bring genuine benefits to them and consumers to help them get really interesting content. In this paper, we propose a model called Social Explorative Attention Network (SEAN) for content recommendation. SEAN uses a personalized content recommendation model to encourage personal interests driven recommendation. Moreover, SEAN allows the personalization factors to attend to users higher-order friends on the social network to improve the accuracy and diversity of recommendation results. Constructing two datasets from a popular decentralized content distribution platform, Steemit, we compare SEAN with state-of-the-art CF and content based recommendation approaches. Experimental results demonstrate the effectiveness of SEAN in terms of both Gini coefficients for recommendation equality and F1 scores for recommendation performance.
Collaborative Filtering (CF) is one of the most successful approaches for recommender systems. With the emergence of online social networks, social recommendation has become a popular research direction. Most of these social recommendation models utilized each users local neighbors preferences to alleviate the data sparsity issue in CF. However, they only considered the local neighbors of each user and neglected the process that users preferences are influenced as information diffuses in the social network. Recently, Graph Convolutional Networks~(GCN) have shown promising results by modeling the information diffusion process in graphs that leverage both graph structure and node feature information. To this end, in this paper, we propose an effective graph convolutional neural network based model for social recommendation. Based on a classical CF model, the key idea of our proposed model is that we borrow the strengths of GCNs to capture how users preferences are influenced by the social diffusion process in social networks. The diffusion of users preferences is built on a layer-wise diffusion manner, with the initial user embedding as a function of the current users features and a free base user latent vector that is not contained in the user feature. Similarly, each items latent vector is also a combination of the items free latent vector, as well as its feature representation. Furthermore, we show that our proposed model is flexible when user and item features are not available. Finally, extensive experimental results on two real-world datasets clearly show the effectiveness of our proposed model.
With the advent of deep learning, neural network-based recommendation models have emerged as an important tool for tackling personalization and recommendation tasks. These networks differ significantly from other deep learning networks due to their need to handle categorical features and are not well studied or understood. In this paper, we develop a state-of-the-art deep learning recommendation model (DLRM) and provide its implementation in both PyTorch and Caffe2 frameworks. In addition, we design a specialized parallelization scheme utilizing model parallelism on the embedding tables to mitigate memory constraints while exploiting data parallelism to scale-out compute from the fully-connected layers. We compare DLRM against existing recommendation models and characterize its performance on the Big Basin AI platform, demonstrating its usefulness as a benchmark for future algorithmic experimentation and system co-design.
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