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Register a new userItem Popularity Prediction in E-commerce Using Image Quality Feature Vectors
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Added by
Stephen Zakrewsky
Publication date
2016
fields
Informatics Engineering
and research's language is
English
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Online retail is a visual experience- Shoppers often use images as first order information to decide if an item matches their personal style. Image characteristics such as color, simplicity, scene composition, texture, style, aesthetics and overall quality play a crucial role in making a purchase decision, clicking on or liking a product listing. In this paper we use a set of image features that indicate quality to predict product listing popularity on a major e-commerce website, Etsy. We first define listing popularity through search clicks, favoriting and purchase activity. Next, we infer listing quality from the pixel-level information of listed images as quality features. We then compare our findings to text-only models for popularity prediction. Our initial results indicate that a combined image and text modeling of product listings outperforms text-only models in popularity prediction.
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The item details page (IDP) is a web page on an e-commerce website that provides information on a specific product or item listing. Just below the details of the item on this page, the buyer can usually find recommendations for other relevant items. These are typically in the form of a series of modules or carousels, with each module containing a set of recommended items. The selection and ordering of these item recommendation modules are intended to increase discover-ability of relevant items and encourage greater user engagement, while simultaneously showcasing diversity of inventory and satisfying other business objectives. Item recommendation modules on the IDP are often curated and statically configured for all customers, ignoring opportunities for personalization. In this paper, we present a scalable end-to-end production system to optimize the personalized selection and ordering of item recommendation modules on the IDP in real-time by utilizing deep neural networks. Through extensive offline experimentation and online A/B testing, we show that our proposed system achieves significantly higher click-through and conversion rates compared to other existing methods. In our online A/B test, our framework improved click-through rate by 2.48% and purchase-through rate by 7.34% over a static configuration.
Predicting popularity, or the total volume of information outbreaks, is an important subproblem for understanding collective behavior in networks. Each of the two main types of recent approaches to the problem, feature-driven and generative models, have desired qualities and clear limitations. This paper bridges the gap between these solutions with a new hybrid approach and a new performance benchmark. We model each social cascade with a marked Hawkes self-exciting point process, and estimate the content virality, memory decay, and user influence. We then learn a predictive layer for popularity prediction using a collection of cascade history. To our surprise, Hawkes process with a predictive overlay outperform recent feature-driven and generative approaches on existing tweet data [43] and a new public benchmark on news tweets. We also found that a basic set of user features and event time summary statistics performs competitively in both classification and regression tasks, and that adding point process information to the feature set further improves predictions. From these observations, we argue that future work on popularity prediction should compare across feature-driven and generative modeling approaches in both classification and regression tasks.
This work investigates three methods for calculating loss for autoencoder-based pretraining of image encoders: The commonly used reconstruction loss, the more recently introduced deep perceptual similarity loss, and a feature prediction loss proposed here; the latter turning out to be the most efficient choice. Standard auto-encoder pretraining for deep learning tasks is done by comparing the input image and the reconstructed image. Recent work shows that predictions based on embeddings generated by image autoencoders can be improved by training with perceptual loss, i.e., by adding a loss network after the decoding step. So far the autoencoders trained with loss networks implemented an explicit comparison of the original and reconstructed images using the loss network. However, given such a loss network we show that there is no need for the time-consuming task of decoding the entire image. Instead, we propose to decode the features of the loss network, hence the name feature prediction loss. To evaluate this method we perform experiments on three standard publicly available datasets (LunarLander-v2, STL-10, and SVHN) and compare six different procedures for training image encoders (pixel-wise, perceptual similarity, and feature prediction losses; combined with two variations of image and feature encoding/decoding). The embedding-based prediction results show that encoders trained with feature prediction loss is as good or better than those trained with the other two losses. Additionally, the encoder is significantly faster to train using feature prediction loss in comparison to the other losses. The method implementation used in this work is available online: https://github.com/guspih/Perceptual-Autoencoders
Recent advancements in deep neural networks have made remarkable leap-forwards in dense image prediction. However, the issue of feature alignment remains as neglected by most existing approaches for simplicity. Direct pixel addition between upsampled and local features leads to feature maps with misaligned contexts that, in turn, translate to mis-classifications in prediction, especially on object boundaries. In this paper, we propose a feature alignment module that learns transformation offsets of pixels to contextually align upsampled higher-level features; and another feature selection module to emphasize the lower-level features with rich spatial details. We then integrate these two modules in a top-down pyramidal architecture and present the Feature-aligned Pyramid Network (FaPN). Extensive experimental evaluations on four dense prediction tasks and four datasets have demonstrated the efficacy of FaPN, yielding an overall improvement of 1.2 - 2.6 points in AP / mIoU over FPN when paired with Faster / Mask R-CNN. In particular, our FaPN achieves the state-of-the-art of 56.7% mIoU on ADE20K when integrated within Mask-Former. The code is available from https://github.com/EMI-Group/FaPN.
In this paper, we address multi-modal pretraining of product data in the field of E-commerce. Current multi-modal pretraining methods proposed for image and text modalities lack robustness in the face of modality-missing and modality-noise, which are two pervasive problems of multi-modal product data in real E-commerce scenarios. To this end, we propose a novel method, K3M, which introduces knowledge modality in multi-modal pretraining to correct the noise and supplement the missing of image and text modalities. The modal-encoding layer extracts the features of each modality. The modal-interaction layer is capable of effectively modeling the interaction of multiple modalities, where an initial-interactive feature fusion model is designed to maintain the independence of image modality and text modality, and a structure aggregation module is designed to fuse the information of image, text, and knowledge modalities. We pretrain K3M with three pretraining tasks, including masked object modeling (MOM), masked language modeling (MLM), and link prediction modeling (LPM). Experimental results on a real-world E-commerce dataset and a series of product-based downstream tasks demonstrate that K3M achieves significant improvements in performances than the baseline and state-of-the-art methods when modality-noise or modality-missing exists.
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