Emoji (the popular digital pictograms) are sometimes seen as a new kind of artificial and universally usable and consistent writing code. In spite of their assumed universality, there is some evidence that the sense of an emoji, specifically in regar
d to sentiment, may change from language to language and culture to culture. This paper investigates whether contextual emoji sentiment analysis is consistent across Arabic and European languages. To conduct this investigation, we, first, created the Arabic emoji sentiment lexicon (Arab-ESL). Then, we exploited an existing European emoji sentiment lexicon to compare the sentiment conveyed in each of the two families of language and culture (Arabic and European). The results show that the pairwise correlation between the two lexicons is consistent for emoji that represent, for instance, hearts, facial expressions, and body language. However, for a subset of emoji (those that represent objects, nature, symbols, and some human activities), there are large differences in the sentiment conveyed. More interestingly, an extremely high level of inconsistency has been shown with food emoji.
