The research aims to study the role of marketing intelligence in creating competitive
vigilance at the branches of the commercial bank and branches of Bemo Bank operating in
the Syrian coast.. The researcher used the descriptive approach and develo
ped a
questionnaire to collect preliminary data about research sample’s vocabularies, which was
a simple consists of Staff (head of department / manager) was on the Syrian coast. The
questionnaire was distributed to the staff of the banks in the study, where they reached 79
employees, but only 66 of them were valid questionnaires. The questionnaire used a Likert
Scale )five points scale). Furthermore, the analysis used statistical indicators that were
appropriate for nominal and grade data.
Finally, reliability and validity of honesty testing was conducted to determine the
suitability of questionnaire’s questions to the research goal, as well as a set of testing
differences between averages.
The research concluded the following findings:
1.There is statistically significant relationship between marketing intelligence and its
ability to achieve competitive vigilance at organizations.
2.There is a correlation significant relationship between competitor’s position and attitude
study and achieving competitive vigilance.
3.There is a correlation significant relationship between customers’ study and achieving
competitive vigilance.