This research aims to introduce a competitive strategy framework for Lattakia Seaport, statistics time series for Lattakia Seaport showed a decrease in ships and TEU numbers over the last five years, on the other hand, the forecast has shown a positi
ve trend despite the relatively low rate of increase, within the current developments, seaport competition in the East Mediterranean escalates, as ports seek to attract more customers and increase market share, a framework of Lattakia port competitive strategy was prepared based on SWOT analysis, the framework incurs a long, medium and short run plan, taking into account that the efficient and effective application of this plan leads to achieving the marketing, operational and financial targets of Lattakia port, recommendations include applying an offensive port strategy aiming to attract more customers and increase the port market share, introducing value added and modern logistic services using EDI and new information technology, moreover to enhance transit trade to the national and regional hinterland
