This study aims to find out the extent of application of the blue
ocean strategy dimensions in Syrian juices companies and the role
of exclusion, reduction, increase and innovation dimensions in the
market growth of these companies, in addition to
determine the
relative importance of each of the blue ocean dimensions from the
administrative staff members' point of view. The study took place in
juice manufacturers companies in Lattakia.
The conclusion of the study referred to the important role of the
blue ocean strategy in creating new markets for the studied
companies through excluding and reducing all that unnecessary
procedures, products and services and continuous reduction and
innovation process to create a new demand, where there is a
significant relationship between Blue Ocean philosophy dimensions
and markets growth.
