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This study aims to know the reality of the role played by the visual media to educate the youth cultural challenges incurred by globalization, and demonstrate the positive aspects of this role and the ways to strengthen them , and deficiencies and w ays to avoid them . Use the search descriptive approach / analytical , relying resolution is an essential tool for information gathering, and distributed to a sample of students in the fourth year at the College of Education at the University of Damascus specialty ( classroom teacher , education, psychology, psychological counseling ), for the academic year 2011/2012 as a model for young university , consisted The sample of 150 people , 15 % of the original community of 1002 students and students, of whom (43) classroom teacher , ( 32 ) Education , ( 30) Psychology , ( 45 ) psychological counseling . After analyzing the results of the questionnaire and make the necessary comparisons , according to research found academic disciplines to a set of conclusions , including : 1 - The visual media awareness among young people ( male and female) of the risks and challenges of globalization from the perspective of male and female. 2 - affect the visual media in educating the young university challenges incurred by the culture of globalization, in all aspects, but focuses on the personal side , and accounted for 28.41% , and the social aspect where the rate of 27.93 %, while the national side and humanitarian has not received the attention itself. Based on these findings , a set of proposals focused on : - The need for universities to disclose the means by which exposure material weakening of cultural identity and national youth university , And strengthening of the media that broadcast material calls on young people to maintain their cultural identity.- The need for cooperation between the university and media organizations , in order to prepare special programs for educating young people culturally , the dangers of globalization, and alternative programs what they are seeing in the channels that display materials affect the cultural identity and national youth campus.
أجريت هذه الدراسة في محافظة حمص نظراً للأهمية المتزايدة للإعلام الزراعي في هذه المحافظة من جهة بالإضافة لندرة الدراسات والابحاث التي تدور في فلك الإعلام الزراعي من جهة ثانية
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