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Social network based information campaigns can be used for promoting beneficial health behaviours and mitigating polarisation (e.g. regarding climate change or vaccines). Network-based intervention strategies typically rely on full knowledge of network structure. It is largely not possible or desirable to obtain population-level social network data due to availability and privacy issues. It is easier to obtain information about individuals attributes (e.g. age, income), which are jointly informative of an individuals opinions and their social network position. We investigate strategies for influencing the system state in a statistical mechanics based model of opinion formation. Using synthetic and data based examples we illustrate the advantages of implementing coarse-grained influence strategies on Ising models with modular structure in the presence of external fields. Our work provides a scalable methodology for influencing Ising systems on large graphs and the first exploration of the Ising influence problem in the presence of ambient (social) fields. By exploiting the observation that strong ambient fields can simplify control of networked dynamics, our findings open the possibility of efficiently computing and implementing public information campaigns using insights from social network theory without costly or invasive levels of data collection.
We propose a bare-bones stochastic model that takes into account both the geographical distribution of people within a country and their complex network of connections. The model, which is designed to give rise to a scale-free network of social conne
Public opinion is often affected by the presence of committed groups of individuals dedicated to competing points of view. Using a model of pairwise social influence, we study how the presence of such groups within social networks affects the outcome
Vaccination is an important measure available for preventing or reducing the spread of infectious diseases. In this paper, an epidemic model including susceptible, infected, and imperfectly vaccinated compartments is studied on Watts-Strogatz small-w
We develop a theoretical framework for the study of epidemic-like social contagion in large scale social systems. We consider the most general setting in which different communication platforms or categories form multiplex networks. Specifically, we
Mean-field analysis is an important tool for understanding dynamics on complex networks. However, surprisingly little attention has been paid to the question of whether mean-field predictions are accurate, and this is particularly true for real-world