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The high number of products available makes it difficult for a user to find the most suitable products according to their needs. This problem is especially exacerbated when the user is trying to optimize multiple attributes during product selection, e.g. memory size and camera resolution requirements in case of smartphones. Previous studies have shown that such users search extensively to find a product that best meets their needs. In this paper, we propose an interface that will help users in selecting a multi-attribute product through a series of visualizations. This interface is especially targeted for users that desire to purchase the best possible product according to some criteria. The interface works by allowing the user to progressively shortlist products and ultimately select the most appropriate product from a very small consideration set. We evaluated our proposed interface by conducting a controlled experiment that empirically measures the efficiency, effectiveness and satisfaction of our visualization based interface and a typical e-commerce interface. The results showed that our proposed interface allowed the user to find a desired product quickly and correctly, moreover, the subjective opinion of the users also favored our proposed interface.
This paper presents a pilot study on developing an instrument to predict the quality of e-commerce websites. The 8C model was adopted as the reference model of the heuristic evaluation. Each dimension of the 8C was mapped into a set of quantitative w
Despite the fact that advertisements (ads) often include strongly emotional content, very little work has been devoted to affect recognition (AR) from ads. This work explicitly compares content-centric and user-centric ad AR methodologies, and evalua
A distributed and transparent ledger system is considered for various e-commerce products including health medicines, electronics, security appliances, food products and many more to ensure technological and e-commerce sustainability. This solution,
Designing infographics can be a tedious process for non-experts and time-consuming even for professional designers. Based on the literature and a formative study, we propose a flexible framework for automated and semi-automated infographics design. T
Clinical decision support tools (DST) promise improved healthcare outcomes by offering data-driven insights. While effective in lab settings, almost all DSTs have failed in practice. Empirical research diagnosed poor contextual fit as the cause. This