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The recent confirmation of the muon $g-2$ anomaly by the Fermilab g-2 experiment may harbinger a new era in $mu$ and $tau$ physics. As is known, the effect can arise from one-loop exchange of sub-TeV exotic scalar and pseudoscalars, namely $H$ and $A$, that have flavor changing neutral couplings $rho_{taumu}$ and $rho_{mutau}$ at $sim 20$ times the usual tau Weinberg coupling, $lambda_tau$. A similar diagram induces $mu to egamma$, where $rho_{etau}= rho_{tau e} = {cal O}(lambda_e)$ brings the rate right into the sensitivity of the MEG II experiment, and the $mu egamma$ dipole can be probed further by $mu to 3e$ and $mu N to eN$. With its promised sensitivity range and ability to use different nuclei, the $mu N to e N$ conversion experiments can not only make discovery, but access the extra diagonal quark Weinberg couplings $rho_{qq}$. For the $tau$ lepton, $tau to mugamma$ would probe $rho_{tautau}$ down to $lambda_tau$ or lower, while $tau to 3mu$ would probe $rho_{mumu}$ to ${cal O}(lambda_{mu})$.
A systematic investigation on muon anomalous magnetic moment and related lepton flavor-violating process such as $mto eg$, $tto eg$ and $tto mg$ is made at two loop level in the models with flavor-changing scalar interactions. The two loop diagrams w
The stringent experimental bound on $mu rightarrow e gamma$ is compatible with a simultaneous and sizable new physics contribution to the electron and muon anomalous magnetic moments $(g-2)_ell$ ($ell=e,,mu$), only if we assume a non-trivial flavor s
In the minimal Standard Model (SM) with four generations (the so called SM4) and in standard two Higgs doublets model (2HDM) setups, e.g., the type II 2HDM with four fermion generations, the contribution of the 4th family heavy leptons to the muon ma
We present a comprehensive analysis of the potential sensitivity of the Electron-Ion Collider (EIC) to charged lepton flavor violation (CLFV) in the channel $epto tau X$, within the model-independent framework of the Standard Model Effective Field Th
The recent experimental status, including the confirmation of the muon $g-2$ anomaly at Fermilab, indicates a Beyond Standard Model (BSM) satisfying the following properties: 1) it enhances the $g-2$ 2) suppresses flavor violations, such as $mu to e