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The stringent experimental bound on $mu rightarrow e gamma$ is compatible with a simultaneous and sizable new physics contribution to the electron and muon anomalous magnetic moments $(g-2)_ell$ ($ell=e,,mu$), only if we assume a non-trivial flavor structure of the dipole operator coefficients. We propose a mechanism in which the realization of the $(g-2)_ell$ correction is manifestly related to the mass generation through a flavor symmetry. A radiative flavon correction to the fermion mass gives a contribution to the anomalous magnetic moment. In this framework, we introduce a chiral enhancement from a non-trivial $mathcal{O}(1)$ quartic coupling of the scalar potential. We show that the muon and electron anomalies can be simultaneously explained in a vast region of the parameter space with predicted vector-like mediators of masses as large as $M_chiin [0.6,2.5]$~TeV.
We propose a leptoquark model with two scalar leptoquarks $S^{}_1 left( bar{3},1,frac{1}{3} right)$ and $widetilde{R}^{}_2 left(3,2,frac{1}{6} right)$ to give a combined explanation of neutrino masses, lepton flavor mixing and the anomaly of muon $g-
We propose a SUSY scenario to explain the current electron and muon $g-2$ discrepancies without introducing lepton flavor mixings. Threshold corrections to the Yukawa couplings can enhance the electron $g-2$ and flip the sign of the SUSY contribution
A systematic investigation on muon anomalous magnetic moment and related lepton flavor-violating process such as $mto eg$, $tto eg$ and $tto mg$ is made at two loop level in the models with flavor-changing scalar interactions. The two loop diagrams w
The recent experimental status, including the confirmation of the muon $g-2$ anomaly at Fermilab, indicates a Beyond Standard Model (BSM) satisfying the following properties: 1) it enhances the $g-2$ 2) suppresses flavor violations, such as $mu to e
We investigate the impact of extra leptons on observed tensions in the muon $g-2$ and the first-row CKM unitarity. By introducing a new SU(2)$_L$ doublet lepton and a SU(2)$_L$ triplet lepton, we find that both of the tensions can be explained simult