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Recent progress on muon $g-2$ measurement prompts one to take it even more seriously. In the general two Higgs doublet model that allows extra Yukawa couplings, we take a simplified approach of single enhanced coupling. We fix the charged lepton flavor violating coupling, $rho_{taumu} = rho_{mutau}$, via the one-loop mechanism, for illustrative masses of the heavy scalar $H$ and pseudoscalar $A$, where we assume $m_A = m_{H^+}$. Since extra top Yukawa couplings are plausibly the largest, we turn on $rho_{tt}$ and find that LHC search for $gg to H,,A to taumu$ gives more stringent bound than from $tauto mugamma$ with two-loop mechanism. Turning on a second extra top Yukawa coupling, $rho_{tc}$, can loosen the bound on $rho_{tt}$, but LHC constraints can again be more stringent than from $B to Dmu u$ vs $De u$ universality. This means that evidence for $H,,A to taumu$ may yet emerge with full LHC Run 2 data, while direct search for $tau^pmmu^mp bW^+$ or $tbar cbW^+$ (plus conjugate) may also bear fruit.
We study the Two-Higgs-Doublet Model with the aligned Yukawa sector (A2HDM) in light of the observed excess measured in the muon anomalous magnetic moment. We take into account the existing theoretical and experimental constraints with up-to-date val
The recent Fermilab measurement of the muon anomalous magnetic moment yields $4.2 sigma$ deviation from the SM prediction, when combined with the BNL E821 experiment results. In the Type-X two Higgs doublet model with the Higgs alignment, we study th
We examine the $hto mutau$ and muon g-2 in the exact alignment limit of two-Higgs-doublet model. In this case, the couplings of the SM-like Higgs to the SM particles are the same as the Higgs couplings in the SM at the tree level, and the tree-level
We discuss two Higgs doublet models with a softly-broken discrete $mathbb{S}_3$ symmery, where the mass matrix for charged-leptons is predicted as the diagonal form in the weak eigenbasis of lepton fields. Similar to an introduction of $mathbb{Z}_2$
We show that one of the simplest extensions of the Standard Model, the addition of a second Higgs doublet, when combined with a dark sector singlet scalar, allows us to: $i)$ explain the long-standing anomalies in the Liquid Scintillator Neutrino Det