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We discuss two Higgs doublet models with a softly-broken discrete $mathbb{S}_3$ symmery, where the mass matrix for charged-leptons is predicted as the diagonal form in the weak eigenbasis of lepton fields. Similar to an introduction of $mathbb{Z}_2$ symmetry, the tree level flavor changing neutral current can be forbidden by imposing the $mathbb{S}_3$ symmetry to the model. Under the $mathbb{S}_3$ symmetry, there are four types of Yukawa interactions depending on the $mathbb{S}_3$ charge assignment to right-handed fermions. We find that extra Higgs bosons can be muon and electron specific in one of four types of the Yukawa interaction. This property does not appear in any other two Higgs doublet models with a softly-broken ${mathbb Z}_2$ symmetry. We discuss the phenomenology of the muon and electron specific Higgs bosons at the Large Hadron Collider; namely we evaluate allowed parameter regions from the current Higgs boson search data and discovery potential of such a Higgs boson at the 14 TeV run.
We study the Two-Higgs-Doublet Model with the aligned Yukawa sector (A2HDM) in light of the observed excess measured in the muon anomalous magnetic moment. We take into account the existing theoretical and experimental constraints with up-to-date val
We present the first complete two loop calculation of the electron EDM in the complex two-Higgs doublet model. We confirm gauge-independence by demonstrating analytic cancellation of the gauge parameter $xi$ in the background field gauge and the t Ho
The CP violating two-Higgs doublet model of type-X may enhance significantly the electric and magnetic moment of leptons through two-loop Barr-Zee diagrams. We analyze the general parameter space of the type-X 2HDM consistent with the muon $g-2$ and
Recent progress on muon $g-2$ measurement prompts one to take it even more seriously. In the general two Higgs doublet model that allows extra Yukawa couplings, we take a simplified approach of single enhanced coupling. We fix the charged lepton flav
The new round of experiments, MEG II, COMET/Mu2e, and Mu3e, would soon start to push the $mu to egamma$, $mu N to eN$ conversion, and $mu to 3e$ frontier, while Belle II would probe $tau to mugamma$ and $tau to 3mu$. In the general two Higgs doublet