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تسجيل مستخدم جديدAn Enhanced Ad Event-Prediction Method Based on Feature Engineering
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In digital advertising, Click-Through Rate (CTR) and Conversion Rate (CVR) are very important metrics for evaluating ad performance. As a result, ad event prediction systems are vital and widely used for sponsored search and display advertising as well as Real-Time Bidding (RTB). In this work, we introduce an enhanced method for ad event prediction (i.e. clicks,
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