ﻻ يوجد ملخص باللغة العربية
We consider the problem of maximizing the spread of influence in a social network by choosing a fixed number of initial seeds, formally referred to as the influence maximization problem. It admits a $(1-1/e)$-factor approximation algorithm if the influence function is submodular. Otherwise, in the worst case, the problem is NP-hard to approximate to within a factor of $N^{1-varepsilon}$. This paper studies whether this worst-case hardness result can be circumvented by making assumptions about either the underlying network topology or the cascade model. All of our assumptions are motivated by many real life social network cascades. First, we present strong inapproximability results for a very restricted class of networks called the (stochastic) hierarchical blockmodel, a special case of the well-studied (stochastic) blockmodel in which relationships between blocks admit a tree structure. We also provide a dynamic-program based polynomial time algorithm which optimally computes a directed variant of the influence maximization problem on hierarchical blockmodel networks. Our algorithm indicates that the inapproximability result is due to the bidirectionality of influence between agent-blocks. Second, we present strong inapproximability results for a class of influence functions that are almost submodular, called 2-quasi-submodular. Our inapproximability results hold even for any 2-quasi-submodular $f$ fixed in advance. This result also indicates that the threshold between submodularity and nonsubmodularity is sharp, regarding the approximability of influence maximization.
We study the $r$-complex contagion influence maximization problem. In the influence maximization problem, one chooses a fixed number of initial seeds in a social network to maximize the spread of their influence. In the $r$-complex contagion model, e
Bandits with Knapsacks (BwK) is a general model for multi-armed bandits under supply/budget constraints. While worst-case regret bounds for BwK are well-understood, we present three results that go beyond the worst-case perspective. First, we provide
Social networks have been popular platforms for information propagation. An important use case is viral marketing: given a promotion budget, an advertiser can choose some influential users as the seed set and provide them free or discounted sample pr
Influence maximization, defined as a problem of finding a set of seed nodes to trigger a maximized spread of influence, is crucial to viral marketing on social networks. For practical viral marketing on large scale social networks, it is required tha
Influence maximization, fundamental for word-of-mouth marketing and viral marketing, aims to find a set of seed nodes maximizing influence spread on social network. Early methods mainly fall into two paradigms with certain benefits and drawbacks: (1)