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Rare decays of heavy-flavoured particles provide an ideal laboratory to look for deviations from the Standard Model, and explore energy regimes beyond the LHC reach. Decays proceeding via electroweak penguin diagrams are excellent probes to search for New Physics, and $b to s ell^{+}ell^{-}$ processes are particularly interesting since they give access to many observables such as branching fractions, asymmetries and angular observables. Recent results from the LHCb experiment are reviewed.
We study the impact of contact interactions involving two leptons (electrons or muons) and two $b$-quarks ($b bar{b} ell^+ ell^-$) on the high-mass di-lepton region at the LHC. We consider different selections of $b$-tagged jet multiplicities in the
Recent results obtained in experiments at the LHC in the field of rare $b$-hadron decays are reviewed in this contribution, with a focus on $bto qellell$ processes. A general status is presented as well as recently completed measurements.
We present the prospects of an angular analysis of the $Lambda_b to Lambda(1520)ell^+ell^-$ decay. Using the expected yield in the current dataset collected at the LHCb experiment, as well as the foreseen ones after the LHCb upgrades, sensitivity stu
Ratios of branching fractions of semileptonic B decays, $(B to H mu mu)$ over $(B to H ee)$ with $H=K, K^*,X_s, K_0(1430), phi, ldots$ are sensitive probes of lepton universality. In the Standard Model, the underlying flavor changing neutral current
This article is a short and non-exhaustive summary of the prospects to find New Physics with LHCb as was presented at the HCP conference at Toronto on August 26th 2010.