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Most of the online news media outlets rely heavily on the revenues generated from the clicks made by their readers, and due to the presence of numerous such outlets, they need to compete with each other for reader attention. To attract the readers to click on an article and subsequently visit the media site, the outlets often come up with catchy headlines accompanying the article links, which lure the readers to click on the link. Such headlines are known as Clickbaits. While these baits may trick the readers into clicking, in the long run, clickbaits usually dont live up to the expectation of the readers, and leave them disappointed. In this work, we attempt to automatically detect clickbaits and then build a browser extension which warns the readers of different media sites about the possibility of being baited by such headlines. The extension also offers each reader an option to block clickbaits she doesnt want to see. Then, using such reader choices, the extension automatically blocks similar clickbaits during her future visits. We run extensive offline and online experiments across multiple media sites and find that the proposed clickbait detection and the personalized blocking approaches perform very well achieving 93% accuracy in detecting and 89% accuracy in blocking clickbaits.
Amidst the threat of digital misinformation, we offer a pilot study regarding the efficacy of an online social media literacy campaign aimed at empowering individuals in Indonesia with skills to help them identify misinformation. We found that users
Political polarization appears to be on the rise, as measured by voting behavior, general affect towards opposing partisans and their parties, and contents posted and consumed online. Research over the years has focused on the role of the Web as a dr
Users online tend to consume information adhering to their system of beliefs and to ignore dissenting information. During the COVID-19 pandemic, users get exposed to a massive amount of information about a new topic having a high level of uncertainty
Social media is currently one of the most important means of news communication. Since people are consuming a large fraction of their daily news through social media, most of the traditional news channels are using social media to catch the attention
Echo chambers may exclude social media users from being exposed to other opinions, therefore, can cause rampant negative effects. Among abundant evidence are the 2016 and 2020 US presidential elections conspiracy theories and polarization, as well as