ﻻ يوجد ملخص باللغة العربية
To partly address peoples concerns over web tracking, Google has created the Ad Settings webpage to provide information about and some choice over the profiles Google creates on users. We present AdFisher, an automated tool that explores how user behaviors, Googles ads, and Ad Settings interact. AdFisher can run browser-based experiments and analyze data using machine learning and significance tests. Our tool uses a rigorous experimental design and statistical analysis to ensure the statistical soundness of our results. We use AdFisher to find that the Ad Settings was opaque about some features of a users profile, that it does provide some choice on ads, and that these choices can lead to seemingly discriminatory ads. In particular, we found that visiting webpages associated with substance abuse changed the ads shown but not the settings page. We also found that setting the gender to female resulted in getting fewer instances of an ad related to high paying jobs than setting it to male. We cannot determine who caused these findings due to our limited visibility into the ad ecosystem, which includes Google, advertisers, websites, and users. Nevertheless, these results can form the starting point for deeper investigations by either the companies themselves or by regulatory bodies.
Googles Ad Settings shows the gender and age that Google has inferred about a web user. We compare the inferred values to the self-reported values of 501 survey participants. We find that Google often does not show an inference, but when it does, it
Recent work has demonstrated that by monitoring the Real Time Bidding (RTB) protocol, one can estimate the monetary worth of different users for the programmatic advertising ecosystem, even when the so-called winning bids are encrypted. In this paper
Online advertising fuels the (seemingly) free internet. However, although users can access most of the web services free of charge, they pay a heavy coston their privacy. They are forced to trust third parties and intermediaries, who not only collect
Differential privacy has become a de facto standard for releasing data in a privacy-preserving way. Creating a differentially private algorithm is a process that often starts with a noise-free (non-private) algorithm. The designer then decides where
In the current COVID-19 pandemic, manual contact tracing has been proven very helpful to reach close contacts of infected users and slow down virus spreading. To improve its scalability, a number of automated contact tracing (ACT) solutions have prop