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The information collected by mobile phone operators can be considered as the most detailed information on human mobility across a large part of the population. The study of the dynamics of human mobility using the collected geolocations of users, and applying it to predict future users locations, has been an active field of research in recent years. In this work, we study the extent to which social phenomena are reflected in mobile phone data, focusing in particular in the cases of urban commute and major sports events. We illustrate how these events are reflected in the data, and show how information about the events can be used to improve predictability in a simple model for a mobile phone users location.
A number of recent studies of information diffusion in social media, both empirical and theoretical, have been inspired by viral propagation models derived from epidemiology. These studies model the propagation of memes, i.e., pieces of information,
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