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The ATLAS, CMS and LHCb experiments will perform extensive searches for physics Beyond the Standard Model (BSM). The investigation of decays of beauty hadrons represents an alternative and complementary approach to the direct BSM searches. A particularly promising observable for the search of New Physics (NP) in $B-$hadron decays, is the measurement of the branching ratio of the decay $B_Sto mu^{+} mu^{-}$. This observable is sensitive to physics BSM with new scalar or pseudoscalar effective operators, such as theories involving an extended Higgs sector. Here the prospects of the ATLAS, CMS and the LHCb experiments for such a measurement are discussed. In particular the LHCb experiment, thanks to its good particle identification and momentum resolution, has the potential for an early discovery of this decay.
With their 2010-2011 data set, the LHC experiments have started their quest to observe the rare decays B0_{s/d} -> mu+ mu-. This study will provide very sensitive probes of New Physics (NP) effects. NP discovery potential lies as well in the study of
Rare leptonic decays of $B_{(s)}^0$ mesons are sensitive probes of New Physics effects. A combination of the CMS and LHCb analyses on the search of the rare decays $B_{s}^0 rightarrow mu^+mu^-$ and $B^0 rightarrow mu^+mu^-$ is presented. The branchin
The pure leptonic decay B_s -> mu mu is strongly suppressed in the Standard Model (SM), but can have large enhancements in Supersymmetry, especially at large values of tanbe. New limits on this decay channel from recent LHC data have been used to cla
Lepton-flavour violating tau-decays are predicted in many extensions of the Standard Model at a rate observable at future collider experiments. In this article we focus on the decay tau to mu mu antimu, which is a promising channel to observe lepton-
A search for the rare leptonic decay $B^{+} rightarrow {mu}^{+}{mu}^{-}{mu}^{+}{ u}_{{mu}}$ is performed using proton-proton collision data corresponding to an integrated luminosity of $4.7$ fb$^{-1}$ collected by the LHCb experiment. The search is c