With the rapid development of location-based social networks (LBSNs), spatial item recommendation has become an important means to help people discover attractive and interesting venues and events, especially when users travel out of town. However, t
his recommendation is very challenging compared to the traditional recommender systems. A user can visit only a limited number of spatial items, leading to a very sparse user-item matrix. Most of the items visited by a user are located within a short distance from where he/she lives, which makes it hard to recommend items when the user travels to a far away place. Moreover, user interests and behavior patterns may vary dramatically across different geographical regions. In light of this, we propose Geo-SAGE, a geographical sparse additive generative model for spatial item recommendation in this paper. Geo-SAGE considers both user personal interests and the preference of the crowd in the target region, by exploiting both the co-occurrence pattern of spatial items and the content of spatial items. To further alleviate the data sparsity issue, Geo-SAGE exploits the geographical correlation by smoothing the crowds preferences over a well-designed spatial index structure called spatial pyramid. We conduct extensive experiments to evaluate the performance of our Geo-SAGE model on two real large-scale datasets. The experimental results clearly demonstrate our Geo-SAGE model outperforms the state-of-the-art in the two tasks of both out-of-town and home-town recommendations.
