Social groups play a crucial role in social media platforms because they form the basis for user participation and engagement. Groups are created explicitly by members of the community, but also form organically as members interact. Due to their impo
rtance, they have been studied widely (e.g., community detection, evolution, activity, etc.). One of the key questions for understanding how such groups evolve is whether there are different types of groups and how they differ. In Sociology, theories have been proposed to help explain how such groups form. In particular, the common identity and common bond theory states that people join groups based on identity (i.e., interest in the topics discussed) or bond attachment (i.e., social relationships). The theory has been applied qualitatively to small groups to classify them as either topical or social. We use the identity and bond theory to define a set of features to classify groups into those two categories. Using a dataset from Flickr, we extract user-defined groups and automatically-detected groups, obtained from a community detection algorithm. We discuss the process of manual labeling of groups into social or topical and present results of predicting the group label based on the defined features. We directly validate the predictions of the theory showing that the metrics are able to forecast the group type with high accuracy. In addition, we present a comparison between declared and detected groups along topicality and sociality dimensions.
An increasing number of todays social interactions occurs using online social media as communication channels. Some online social networks have become extremely popular in the last decade. They differ among themselves in the character of the service
they provide to online users. For instance, Facebook can be seen mainly as a platform for keeping in touch with close friends and relatives, Twitter is used to propagate and receive news, LinkedIn facilitates the maintenance of professional contacts, Flickr gathers amateurs and professionals of photography, etc. Albeit different, all these online platforms share an ingredient that pervades all their applications. There exists an underlying social network that allows their users to keep in touch with each other and helps to engage them in common activities or interactions leading to a better fulfillment of the services purposes. This is the reason why these platforms share a good number of functionalities, e.g., personal communication channels, broadcasted status updates, easy one-step information sharing, news feeds exposing broadcasted content, etc. As a result, online social networks are an interesting field to study an online social behavior that seems to be generic among the different online services. Since at the bottom of these services lays a network of declared relations and the basic interactions in these platforms tend to be pairwise, a natural methodology for studying these systems is provided by network science. In this chapter we describe some of the results of research studies on the structure, dynamics and social activity in online social networks. We present them in the interdisciplinary context of network science, sociological studies and computer science.
Identifying key players in collective dynamics remains a challenge in several research fields, from the efficient dissemination of ideas to drug target discovery in biomedical problems. The difficulty lies at several levels: how to single out the rol
e of individual elements in such intermingled systems, or which is the best way to quantify their importance. Centrality measures describe a nodes importance by its position in a network. The key issue obviated is that the contribution of a node to the collective behavior is not uniquely determined by the structure of the system but it is a result of the interplay between dynamics and network structure. We show that dynamical influence measures explicitly how strongly a nodes dynamical state affects collective behavior. For critical spreading, dynamical influence targets nodes according to their spreading capabilities. For diffusive processes it quantifies how efficiently real systems may be controlled by manipulating a single node.
By means of extensive computer simulations, the authors consider the entangled coevolution of actions and social structure in a new version of a spatial Prisoners Dilemma model that naturally gives way to a process of social differentiation. Diverse
social roles emerge from the dynamics of the system: leaders are individuals getting a large payoff who are imitated by a considerable fraction of the population, conformists are unsatisfied cooperative agents that keep cooperating, and exploiters are defectors with a payoff larger than the average one obtained by cooperators. The dynamics generate a social network that can have the topology of a small world network. The network has a strong hierarchical structure in which the leaders play an essential role in sustaining a highly cooperative stable regime. But disruptions affecting leaders produce social crises described as dynamical cascades that propagate through the network.
