We present long-slit integrated spectroscopy of 238 late-type galaxies belonging to the Herschel Reference Survey, a volume limited sample representative of the nearby universe. This sample has a unique legacy value since ideally defined for any stat
istical study of the multifrequency properties of galaxies spanning a large range in morphological type and luminosity. The spectroscopic observations cover the spectral range 3600-6900 A at a resolution R ~ 1000 and are thus suitable for separating the underlying absorption from the emission of the Hbeta line as well as the two [NII] lines from the Halpha emission. We measure the fluxes and the equivalent widths of the strongest emission lines ([OII], Hbeta, [OIII], [NII], Halpha, and [SII]). The data are used to study the distribution of the equivalent width of all the emission lines, of the Balmer decrement C(Hbeta) and of the observed underlying Balmer absorption under Hbeta in this sample. Combining these new spectroscopic data with those available at other frequencies, we also study the dependence of C(Hbeta) and E.W.Hbeta_{abs} on morphological type, stellar mass and stellar surface density, star formation rate, birthrate parameter and metallicity in galaxies belonging to different environments (fields vs. Virgo). The distribution of the equivalent width of all the emission lines, of C(Hbeta) and E.W.Hbeta_{abs} are systematically different in cluster and field galaxies. The Balmer decrement increases with stellar mass, stellar surface density, metallicity and star formation rate of the observed galaxies, while it is unexpectedly almost independent from the column density of the atomic and molecular gas. The dependence of C(Hbeta) on stellar mass is steeper than that previously found in other works. The underlying Balmer absorption does not significantly change with any of these physical parameters.
