We reinvestigate the problem of the appearance of relativistic jets when geometrical opening is taken into account. We propose a new criterion to define apparent velocities and Doppler factors, which we think being determined by the brightest zone of
the jet. We numerically compute the apparent velocity and the Doppler factor of a non homokinetic jet using different velocity profiles. We argue that if the motion is relativistic, the high superluminal velocities beta_{app} ~ gamma, expected in the case of an homokinetic jet, are only possible for geometrical collimation smaller than the relativistic beaming angle 1/gamma. This is relatively independent of the jet velocity profile. For jet collimation angles larger than 1/gamma, the apparent image of the jet will always be dominated by parts of the jet traveling directly towards the observer at lorentz factors < gamma resulting in maximal apparent velocities smaller than gamma}. Furthermore, getting rid of the homokinetic hypothesis yields a complex relation between the observing angle and the Doppler factor, resulting in important consequences for the numerical computation of AGN population and unification scheme model.
