The magnetic phase diagram of the quarter-filled generalized Wigner lattice with nearest- and next-nearest-neighbor hopping t_1 and t_2 is explored. We find a region at negative t_2 with fully saturated ferromagnetic ground states that we attribute t
o kinetic exchange. Such interaction disfavors antiferromagnetism at t_2 <0 and stems from virtual excitations across the charge gap of the Wigner lattice, which is much smaller than the Mott-Hubbard gap proportional to U. Remarkably, we find a strong dependence of the charge structure factor on magnetism even in the limit U to infinity, in contrast to the expectation that charge ordering in the Wigner lattice regime should be well described by spinless fermions. Our results, obtained using the density-matrix renormalization group and exact diagonalization, can be transparently explained by means of an effective low-energy Hamiltonian.
