As an increasing number of well measured type Ia supernovae (SNe Ia) become available, the statistical uncertainty on w has been reduced to the same size as the systematic uncertainty. The statistical error will decrease further in the near future, a
nd hence the improvement of systematic uncertainties needs to be addressed, if further progress is to be made. We study how uncertainties in the primary reference spectrum - which are a main contribution to the systematic uncertainty budget - affect the measurement of the Dark Energy equation of state parameter w from SNe Ia. The increasing number of SN observations can be used to reduce the uncertainties by including perturbations of the reference spectrum as nuisance parameters in a cosmology fit, thus self-calibrating the Hubble diagram. We employ this method to real SNe data for the first time and find the perturbations of the reference spectrum consistent with zero at the 1%-level. For future surveys we estimate that ~3500 SNe will be required for our method to outperform the standard method of deriving the cosmological parameters.
